Just last month, Alan Rickman lent his voice to a pretty amazing project. The premise is brilliant in its simplicity. What does the internet love more than anything? Well, more than anything besides harassing strangers? Cute animal videos, obviously.
So here is a video of a tortoise eating a strawberry, something the internet would already be totally down to watch. But in this case, all of the ad revenue is going to help two charities, Save the Children and Refugee Council.
As Rickman explains, “It works like this. The more views the video gets, the more advertising revenue YouTube will give us… Together, you and this tortoise can make a difference.”
So watch a tortoise tackle its dinner, listen to the beautiful demon molasses that is Alan Rickman’s voice, and feel good that you’re making even the tiniest contribution to some good causes.