“I WILL WHAT I WANT,” indeed. I love these Under Armour athletic apparel ads. Ballerina Misty Copeland gloriously danced across a stage against a backdrop of the criticisms she’s received throughout her life; now Gisele Bündchen answers her detractors with power and strength. Yeah, they may be just commercials, but I’ll support any company that challenges foolishly accepted attitudes and norms.
Commenting on the campaign, Bündchen said:
“”This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter. Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals.”