I am not what you would call a “car guy.” Seeing a cherry Mustang from 1965 does absolutely nothing for me. Nor does seeing a Range Rover (do they still make those?) plow through a canyon in the middle of the desert. To me, car commercials are just the Canyonero spot from The Simpsons.
It appears that I am not the only one. Comedian Roy Wood Jr., from The Daily Show, recently sat backstage(?) and laid out a perfect way to make car commercials more interesting, specifically by showing off their practical uses. You know, like getting away from the damn cops.
Do you want me to be interested in your car? Show me how it can handle a split-second turn down a side street. Your vehicle is good for my family’s safety? That’s nice. But can it go from stopped, with the window down, to speeding away and kicking up dust before ole Boss Hogg even knows what hit him?
The point is, if you want someone like me to buy a car, ya gotta make it interesting. Just give me something that can fit two car seats and possibly outrun anyone that Eric Adams throws at me.
Header Image Source: Comedy Central