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Keegan-Michael Key's New Project Looks Insane (And It Isn't an Ad)
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Keegan-Michael Key’s New Project Looks Insane (And It Isn’t an Ad)

By Andrew Sanford | News | July 10, 2026

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Header Image Source: Photo by Matt Winkelmeyer - FIFA/FIFA via Getty Images

I watched a lot of TV on the July 4th weekend, especially on the day itself. While I have no idea why the Syfy channel still airs a Twilight Zone marathon on the 4th and New Year’s, I do know that I watch both. And this year, I was greeted by at least five different commercials featuring Keegan-Michael Key. It was… bleak. Look, get that paper, but he certainly isn’t beating the allegations (allegedly) raised by that comedy set. I’d much rather have an experience with the ads like the one I had over a decade ago.

One random weekday night, I was up until 3 AM with ease, thanks to my 23-year-old bones. It was then that I flipped on Adult Swim and witnessed one of the most insane things I’d ever seen. At first, I thought it was an ad for some strange new show. But it kept going. More and more characters were introduced, covering various eras and genres of television shows. Then, many of them were slowly hunted down by a crazed killer, turning the whole thing into an insane, nightmare-like experience.

If you immediately started having flashbacks to Too Many Cooks at that description, then you also haven’t been able to shake the bizarrely entertaining Adult Swim informercial. It was something that I spent years insisting friends watch, and y’all, it does not work for everybody. Regardless, it’s a masterpiece, and I was happy to see the writer/director, Casper Kelly, get to keep his freak flag flying with feature-length films inspired by yule log videos.

Now, Kelly is heading to the big screen with a movie called Buddy. It’s about a kids’ show from the late 90s, hosted by a giant orange unicorn named Buddy, and it appears he has kidnapped the children who appear on his program. A teaser trailer recently dropped for the film, and it has the same unsettling tone as Too Many Cooks (albeit more terrifying, if you can believe it). Buddy looks scary as hell, and we even get a new Cristin Milioti performance!

Ya know who else we get in the film? Keegan-Michael Key. He’ll be voicing the eponymous unicorn. It’s pretty damn exciting. He seems perfect for something like that, and it will free him (at least momentarily) from all the nonsense he’s been up to lately. Again, I don’t knock anyone for trying to make money while they can, but the man is a star! He’s worth more than schilling for insurance companies. This sounds like a way better use of his talents.