I’d never heard of Peloton before today because I live in the streaming era and never see commercials unless they are so bad that they end up on Twitter. So when I saw this tweet earlier, I got excited because I legit thought a new season of Black Mirror was upon us. It made sense because they usually debut around the holidays.
new season of black mirror pic.twitter.com/xKk0L1cw3W— Olga Nunes 🏳️🌈 (⧖) (@olganunes) December 2, 2019
Watching that commercial did not disabuse me of the notion that a new Black Mirror season would soon premiere. It looks like a teaser to a very good episode. I would watch that episode about a gaslighting husband who gave his wife a stationary bike as a metaphor for their marriage. As it turns out, however, that is a real ad, and only the music has been changed. Here’s the terrifying original ad for Peloton:
this ad is making me lose my goddamn mind pic.twitter.com/GXgypRkFOg— Sam (@SamuelMoen) December 1, 2019
Do not adjust your computers. That is a real ad.
Wait hold on.— Dan Rubenstein (@DanRubenstein) December 1, 2019
The Peloton commercial is a guy giving his wife a bike, and she filmed herself using the bike (and waking up to use the bike?) and then they watched those videos of her working out as a family on their TV after? What?
Also, I have heard that song a million times, but I have never in my life heard of its singer, Tal Bachman, who it turns out is the son of Randy Bachman of Bachman-Turner Overdrive fame, which is the basis for one of the best band names ever, Kathleen Turner Overdrive, the Jack Black fictional band in High Fidelity.
Sorry to shake things up but I'm excited to announce I'm throwing my hat in the ring and joining the presidential race and running on the single issue platform to jail everyone involved in the pitching, scripting, acting, shooting, and approval of the Peloton ad.— Bess Kalb (@bessbell) December 2, 2019
The Internet obviously took issue with it, specifically with any husband who might give his wife one of these machines.
Nothing says “maybe you should lose a few pounds” like gifting your already rail thin life partner a Peloton pic.twitter.com/E2M9gFdD5A— Siraj Hashmi (@SirajAHashmi) December 2, 2019
Absolutely 100% chance that the husband in the Peloton ad is abusive— Allahpundit (@allahpundit) December 2, 2019
a peloton ad where the thin and hot peloton gift recipient films the peloton accumulating clothes in the guest room throughout the year and ends the video by serving her husband divorce papers— kilgore trout was in the loop (@KT_So_It_Goes) December 2, 2019
Is anyone else getting “I’m afraid of my husband” vibes from the woman in the peloton commercial?! You rode a bike a few times this year. Chill out.— Jared Freid (@jtrain56) December 2, 2019
WON’T SOMEBODY HEED THE CRY FOR HELP FROM THE POOR WOMAN TRAPPED IN THE PELOTON CHRISTMAS AD pic.twitter.com/GmkQdEZdQE— Julia Kite (@juliakite) December 2, 2019
the peloton ad, but for a dad who get's a flesh light— PFTCommenter (@PFTCommenter) December 2, 2019
Of course, in the midst of Twitter’s brief and fleeting obsession with the Peloton ad, George and Kellyanne Conway got into it on Twitter, so the two Twitter trending moments merged into a super moment.
Your boss apparently thought so. https://t.co/yje099pkPU— George Conway (@gtconway3d) December 2, 2019
a peloton ad where george and kellyanne gift each other pelotons and film themselves leaning idly on the seat hate tweeting at each other through the year— kilgore trout was in the loop (@KT_So_It_Goes) December 2, 2019
George Conway is going to buy Kellyanne a Peloton.— NeoN: Automataster (@neontaster) December 2, 2019
Header Image Source: Peloton