Remember when you lost your damn minds over the changes at Netflix two years ago? You do remember that, don’t you? How you were going to cancel your Netflix service in protest and would never sully your fingers with another red envelope? Well…I mean, some of that’s true. For most of you, the red envelope is a thing of the past. But get rid of Netflix altogether? Oh no you didn’t.
Well get your extraordinarily short-lived indignation ready, Convenience Lovers, Amazon has raised the minimum purchase amount to qualify for free shipping from $25 to $35. I know, I know, calm yourselves, it’s been $25 for over a decade now. And fret not, Amazon Prime users, you won’t be affected. I’m as lazy as the rest of you but I am, for my own reasons, a big believer in shopping locally. Will this encourage you to do the same? Or will $10 here or there not matter much in the long run? And why would Amazon jack the price now? To push you into the Prime program, of course! Will it work?