Take That Disney! DC Announces Female-Powered Superhero Universe for Girls
Guys, I’m screaming again, but this time it’s good screaming, so unplug your ears! Marvel may be kicking butt at the movie-moment, but DC ain’t going down without a fight. And before you rip off my head, I’m not rooting for one house over the other; I just want all the ass-kicking characters we can get.
Yesterday, we learned from an ex-Marvel employee that since their acquisition by Disney, it’s been made clear that toys featuring female superheroes aren’t being created because Disney thinks they’ve already cornered that market with PRINCESSES. We women are all the same, you see, and why would we need a Gamora t-shirt or a Black Widow action figure when we could have another be-tiara-ed chick in high heels and a ball gown?
No worries! Instead of waiting around for the Marvel/Disney machine to play catch-up (yes, we’ll still take that suggestion to Tweet not just to them, but to the licensees), just look at what DC and Warner Bros. are doing together.
From the press release:
“Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.
Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.”
Finally, the people in charge are listening and actually responding exactly how we’d want them to. You can practically read the pride in President of DC Entertainment, Diane Nelson’s words, and maybe I’m naive, but I do believe she’s sincere: “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”
There’s more information at the link, including how Super Hero Girls will roll-out, beginning with an “immersive digital experience” this fall, and expanding into books and graphic novels (Random House), toys (with Mattel), television, video and LEGOs!