Ryan Reynolds Used His Kid’s Name To Promote ‘Deadpool & Wolverine’

Deadpool & Wolverine is well on its way to making a bajillion dollars and giving Marvel a massive pop culture win that the studio desperately needs. Kevin Feige is already planning to leverage the hype by making a Hall H appearance at this weekend’s Comic-Con, which will no doubt include all kinds of splashy announcements like the potential return of the Russo brothers to the fold.

Essentially, Deadpool & Wolverine is primed and ready to go, but that didn’t stop Ryan Reynolds from juicing the marketing even more by using the film’s red carpet premiere to reveal the name of his fourth child with Blake Lively. The kid’s name has been kept carefully under wraps, and Reynolds is such a meticulous hype machine that there’s absolutely no way he didn’t know what would happen when he casually dropped the child’s name in a speech at the New York event.

Via Us Weekly:

“I want to start by saying thank you to my wife, Blake, who is here,” he shared from the stage. “I want to thank my kids James, Inez, Betty, Olin, who are here. I hope that, if I’m lucky, this moment will be the most traumatic thing — that is, the contents of this movie — that happens in your wondrous life.”

He added: “I love that my entire family is here.”

If you’re curious, Olin is the name everyone didn’t know. But again, this movie is a four-ton nuke, and it really does not need baby name headlines to goose it any further. I’m not sure Us Weekly and PEOPLE readers are the target demo for a dick joke-laden Marvel movie that will reportedly go heavy on the face-stabbing.

That said, I only have two kids, so by the time you get to the fourth one are people that tapped out? In a more everyday people scenario, are they just using the little sucker for Chipotle points? I’m genuinely curious, and also looking to save money on burrito purchases. That may have been the entire point of this article. I won’t lie to you.

(Via Us Weekly)