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Unsuspecting and Terrified Onlookers React Appropriately to Staged Attempted Murder in Worst Marketing Campaign Ever

By Dustin Rowles | Videos | March 7, 2013 | Comments ()


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I don't know how I missed this, which has been out three days and been since over 2.5 million times, but the marketing people behind this Friday's release of Dead Man Down, starring Noomi Rapace and Colin Farrel, thought it would be a good idea to stage an attempted murder in an elevator and see how unsuspecting onlookers -- taped without their knowledge -- react.

It pretty much runs the gamut, and from a sociological perspective, it's kind of interesting to watch. Some scream. Some try to help. Some get the hell out of there. One guy records it with his phone, and one woman tries to beat the thug with a bouquet of flowers.

Clearly, the campaign worked to create buzz (much of it negative), although what it has to do with the movie, I have no idea, nor does it make me want to see it anymore. As the late great Bill Hicks used to say, "If anyone here is in advertising or marketing, kill yourself."

Also, it very much reminds me of the more brilliant, more pant-sh*ttingly terrifying Brazilian prank from last year.







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Comments Are Welcome, Bigots and Trolls Are Not


  • yocean

    Ok, so in this article it reads like Krivicka was OK WITH SOMEONE PULLING A GUN ON THE ACTORS?!

    http://www.metro.us/newyork/en...

    NO, that's not ever effin ok! Stop endangering actors for your publicity stunts! It reminds me of a film director (a good one too) who has literally flooded a scene with real water, drowning 3 extra members and injuring many. I hate egomaniac directors who think they are above laws.

  • $27019454

    I'm stunned at the stupidity of this stunt. From an advertising/marketing standpoint, an ethical standpoint, a decency standpoint, a practical standpoint...it's all just a cesspool of stupid. Ineffectual is one thing in marketing. But taking it into the negative is unforgivable. Also: Way to fuck up people's day. Thanks Obama.

  • Slash

    This isn't so much advertising as it is "Hollywood PR." Which is usually shitty and in poor taste. They got us talking about it, so it worked.

  • The only way this should be allowed is if after "murdering" his "victim", he stands up, looks at the audience, and says "Looks like we have a...Dead Man Down". He then opens his jacket to show some sort of video screen strapped to him that plays the sound that's going through all of our heads at this moment*, followed by the trailer.

    *In case you're new to the world: http://www.youtube.com/watch?f...

  • QueeferSutherland

    So this is why I always have to wait forever to get up to my office. Kill him or don't. But can you please press 12 in the meantime? God people are so rude these days.

  • Slash

    I agree. Commandeering an elevator in an office building for this bullshit is way worse than the actual stunt. Everyone involved deserves a kick in the junk just for that.

  • Andrew

    I usually don't care but this is just ugly. What was the point to ruin people's day? This wouldn't make me want to see the movie if I was there and in fact just watching it makes me seriously question whether I will see dead man down even though it was one of my most anticipated films.

    Fuck this

  • ERM

    They could have been running for help, not just out of fear. I'm a fairly small person. I wouldn't have tried to intervene because it would have been pointless. I would have tried to find a larger person to do something.

  • Pajiba_Pragmatist

    The number of people who walked away is pretty darn sad. There was no knife or gun in evidence, so stopping and calling 911 was something that you could do without putting yourself at risk.

    The flipside though - I had a good friend who was kidnapped, and her reactions are something I keep in mind when I leap to judge.

    She was visiting family in Brazil when a group of her 20 something friends decided to go to the beach. They took their four-wheeler to a portion of the beach off the beaten path, and set up towels. about 20 minutes after arriving, a group of men came out of the jungle abutting the beach, waved guns at the bikini-clad girls and one boy, and demanded the car keys. They gave the keys over, and then the men demanded the girls get into the back of the car.

    Now my friend says that they all pretty much knew that this was a death sentence, but she said something that stuck with me: "First, you are in shock, but second, and more important, your whole body and mind are committed to living just one more second." Essentially the desire to live even one more second entirely overpowers the logical part of your brain that says 'if you do it, you will die later'. Your mind fixates on the certainty of the 'later' part rather than the certainty of the "die" part.

    Now in her case, they were able to beg out of the car by convincing the kidnappers that they were local girls, just like their sisters/mothers. But they did pull them out of the car and move to execute them, just stopping at the last second to drive off.

    The desire to live (flight) is incredibly powerful, even in the face of overwhelming evidence that "fight" is the better response.

  • L.O.V.E.

    That actor is lucky he didn't get shot.

    And this taint-postule of an advertising company will be lucky to avoid a few lawsuits.

  • DeltaJuliet

    I thought the same thing! What if one of those guys who is packing heat and just WAITING for an opportunity to save the day saw this happening and blasted him. Advertising FAIL

  • Long_Pig_Tailor

    When I saw the fire extinguisher, I was convinced he was about to have his head split open.

  • Blake

    "I love a good elevator stabbing in the morning."

  • GDI

    +1 for the Bill Hicks.

  • e jerry powell

    I miss Bill Hicks.

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