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Unsuspecting and Terrified Onlookers React Appropriately to Staged Attempted Murder in Worst Marketing Campaign Ever

By Dustin Rowles | Videos | March 7, 2013 |

By Dustin Rowles | Videos | March 7, 2013 |

I don’t know how I missed this, which has been out three days and been since over 2.5 million times, but the marketing people behind this Friday’s release of Dead Man Down, starring Noomi Rapace and Colin Farrel, thought it would be a good idea to stage an attempted murder in an elevator and see how unsuspecting onlookers — taped without their knowledge — react.

It pretty much runs the gamut, and from a sociological perspective, it’s kind of interesting to watch. Some scream. Some try to help. Some get the hell out of there. One guy records it with his phone, and one woman tries to beat the thug with a bouquet of flowers.

Clearly, the campaign worked to create buzz (much of it negative), although what it has to do with the movie, I have no idea, nor does it make me want to see it anymore. As the late great Bill Hicks used to say, “If anyone here is in advertising or marketing, kill yourself.”

Also, it very much reminds me of the more brilliant, more pant-sh*ttingly terrifying Brazilian prank from last year.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.