Pabst Blue Ribbon Openly Acknowledges Its Taste Profile

By Dustin Rowles | Social Media | January 3, 2022 |

By Dustin Rowles | Social Media | January 3, 2022 |

Listen, PBR is trash, but it’s proud trash, and when there’s nothing left to drink at the end of a night, PBR does the trick. It is the perfect drink for when you are too drunk to care! Or at least it was back in our house party days before we stopped getting drunk enough for PBR to even be an option. Now we just fall asleep in our pants, wearing our contact lenses while watching Cobra Kai. (Yes, my New Year’s Eve was fine. How was yours?)

Fun fact: Seth still drinks PBR but puts that chile-lime pepper from Trader Joe’s in it, and it’s … not bad. Also, not good!

Anyway, the person running the PBR social media account is not ashamed of what their beer is. They own it, and if your Twitter account is going to mirror your brand, well, this tweet makes perfect sense, doesn’t it?

This is a real tweet from the real social media account for PBR, and it wasn’t tweeted by a hacker or an intern who took over the account. It has been deleted, but that hasn’t stopped their social media person from acknowledging the tweet and enjoying the attention:

It’s about ass and eating it

— Pabst Blue Ribbon (@PabstBlueRibbon) January 3, 2022

Ass marketing: it works

— Pabst Blue Ribbon (@PabstBlueRibbon) January 3, 2022

PBR with a morning waker-upper. Totally wilding in replies, too. https://t.co/ymKtOsF1o4

— Bill Corbett (@BillCorbett) January 3, 2022

Go butt or go home

— Pabst Blue Ribbon (@PabstBlueRibbon) January 3, 2022

8:31am EST. I… https://t.co/FKkAA8vlsY

— April is in Mexico (@ReignOfApril) January 3, 2022

one time someone tweeted a brand account i ran that our food tasted like ass and i said “how do you know what that tastes like” and I got in trouble & they made me delete it, so I salute you

— amy b (@arb) January 3, 2022

Blue ribbon booty

— Pabst Blue Ribbon (@PabstBlueRibbon) January 3, 2022

If you look at the rest of their social media, the tweet was consistent with their past activity, which is fine. I mean, they’re probably the official drink of Barstool Sports, but at least they own who they are.