It’s that time of year again. Less than a week after Halloween and we’re already seeing Christmas ads. Normally, that would be something to rant about, but to be honest, all the rant has just melted right out of me. This video has killed my ability to snark on anything and replaced that part of me with love and penguins and I’m not crying, YOU’RE CRYING. I get Christmas now. I give myself over to the power of capitalist love, for ever and always, as long as there are penguins involved.
Maybe you’ve already seen this video. It has, after all, amassed over 3 million views in one day. And for good reason: IT’S F*CKING ADORABLE. If you haven’t seen it, watch it now. And if you have seen it, don’t even pretend you’re not going to watch it again right now and then three more times.
I’m American, so I’m unfamiliar with any retailer that isn’t Target, but John Lewis, you are my new favorite whatever kind of store you are. Do you sell penguins? I’ll take two.