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The Damn Cheerios Commercial That Made My Wife Cry

By Dustin Rowles | Videos | October 8, 2014 |

By Dustin Rowles | Videos | October 8, 2014 |

The New Girl and The Mindy Project sitcom block on Fox is typically the only shows that the wife and I watch together each week (besides Game of Thrones when it’s on), mostly because I watch the series I need to watch for work often at odd, late-night hours, and because my wife doesn’t really like the shows that I watch. In fact, last night when I came up to watch these sitcoms with my wife, she was inconsolable over an episode of Call the Midwife, a show that I do not watch for obvious reasons pertaining to my gender and heterosexuality (not to stereotype, but if there’s two things I know about 90 percent of straight men, it’s that they do not watch Call of the Midwife and they do not use emoticons).

Anyway, for reasons unknown to me, my DVR failed to record New Girl, so when the wife and I sat down to watch the sitcoms, we were already caught up with The MIndy Project and ended up watching it live, which wasn’t so bad because commercial breaks are a great time for families to bond, right?

There were three commercials that stuck out. The first was a Jennifer Garner commercial, and we both thought, “Cute! Jennifer Garner is in a commercial. We like her! Maybe it’ll be like that Dax and Kristen commercial we like so much.”

It was not. It was for Capital One, a shitty, usurious credit card company. We lost a little respect for the Afflecks.

A few minutes later, we saw this commercial for Cheerios.

After it ended, I said, “Well, that was sweet,” and then I looked over at my wife who had tears streaming down her face. Granted, she was already fragile from that Call of the Midwife episode, but the Cheerios commercial pushed her over the edge.

A few minutes later, we were idly talking about something else, and she looked up and caught a glimpse of this commercial.

My wife does not care for that kind of thing, so she freaked out, and of course, I laughed because I’m an asshole, and then we had to pause The Mindy Project episode about butt sex so that she could compose herself and I could apologize for being an asshole.

And there you have it, folks, a glimpse into family hour with the Rowleseseses.

Before I leave you, however, here’s another spot for Cheerios, about a gay couple who adopt a child, and if the commercial above doesn’t elicit tears, this one sure as hell will.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.