Stephen Colbert took the first few minutes of his broadcast last night to talk about last Sunday night’s episode of Breaking Bad, and specifically, the scene in which Todd — referred to affectionately by Vince Gilligan as Opie Hitler — offered Jesse Pinkman some of Colbert’s Ben & Jerry’s ice cream, Americone Dream. It was huge coup for Colbert’s brand, and it should finally give American Dream the edge over Jimmy Fallon’s Ben & Jerry’s flavor, Late Night Smack.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.