In this week’s “Billy on the Street,” Billy Eichner hides Seth Rogen behind a camera while he approaches randos on Manhattan streets and informs them that Seth Rogen has died, which made for a very uncomfortable situation for Seth Rogen, who is not only alive, but standing right next to them as they either express deep sadness or, you know, speculate that he had died of AIDs.

The reveal seems particularly uncomfortable for Rogen, who is put in the awkward position of having to stand in front of these people after they have expressed deep sorrow or indifference to to him.

Threesomes with Jon Hamm was a lot more fun.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.