After receiving the Charlie Chaplin Britannia for Excellence in Comedy at the BAFTA Britannia Awards this weekend, Sacha Baron Cohen pulled off one of the most well-designed pranks you’ll ever see at an awards show. The foundation for the prank was well built (in fact, once you get the gist, you can skip ahead to the last 45 seconds for the pay-off), and the payoff was terrific.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.