James Franco To Wow Superbowl Audiences With His Dazzling…Um…Rob Riggle Impression?

Ford has bought (at least) 90 precious seconds of ad time for the Superbowl this Sunday. In the first 30 seconds, we’ll see Rob Riggle (former SNL cast member, Daily Show correspondent and, most memorably, Galifianakis tormenter) selling cars. Then for the next 60 seconds we’ll see James Franco…playing Rob Riggle? That’s so Franco.