Here’s a little context, which you can glean from the ad itself. Honey Maid recently featured an ad as part of their Wholesome Family campaign featuring two gay dads. As you might expect, there was some backlack. However, Honey Maid brilliantly turned that backlash into a heartwarming message of positivity.

Just watch.

And not for nothing, but I’m not kidding about eating the Honey Maid graham crackers right now. They’re very popular in our house.

via Slate

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.