Our emotions have been pulled taut this year, and perhaps that is how so many commercials have had the ability to pluck them and trigger a river of tears and feelings. But even aside from the 2016 of it all, when it comes to having my emotions manipulated in order to develop a positive attitude toward a company or purchase a product, I’m fully fine with it. Shut up, take my money, and hand me a tissue.
Here are the commercials that did it the hardest this year.
“Dream Big, Princess” - Disney
If the idea behind this campaign was to soothe the conflicted souls of feminist parents worried their children would be warped by princess culture, COLOR ME SOOTHED. I see this commercial at least once or twice a week and I am driven to fully choked up joy every single time.
Old Friends - Macy’s
So I’m sitting there watching the Macy’s Thanksgiving Day Parade, mocking the lip syncing and unplugged electric instruments, and then this commercial comes on and punches me right in the tear ducts until they burst.
English for Beginners - Allegro
This one is going viral right now, and for good reason. Can this man please be our collective grandpa?
A Priest and Imam Meet for a Cup of Tea - Amazon Prime
This one would have been a string-tugger before November. But now? Shit.
Learning Sign Language - Wells Fargo
Mom commercials gut me. DOUBLE MOMS? DOUBLE TEARS.
Dear Daddy - Care Norway
Don’t read the comments. I just learned that the hard way. They’ll make you cry a different way.
Thank You, Mom - P&G
Every single Olympics. EVERY. SINGLE. OLYMPICS.