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The 'Griselda' Marketing Campaign Is Something Something
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The 'Griselda' Marketing Campaign Is Something Something

By Dustin Rowles | TV | February 2, 2024

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Header Image Source: Netflix

I’m not a “woke moralist” who tsks tsks at every opportunity, and I even thought Netflix’s Griselda was watchable, mostly because of Sofía Vergara’s performance. But the narrative and the marketing around the series is bizarre, is it not? It’s a sort of a girlboss celebration of Griselda Blanco, a real-life drug kingpin who imported $80 million in cocaine into the United States every month and was involved the countless murders.

It’d be one thing if Griselda were fictional, but there are probably a lot of real people alive today who lost parents, siblings, and children in the violent drug wars of the 1980s. To celebrate the life of Griselda — basically a murderous monster — seems like a choice. To wit: In a now-deleted tweet, Netflix France posted a picture of a truck snorting lines off a road in Paris because cocaine is funny?

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They eventually pulled the tweet, no doubt because of backlash over the way the marketing seems to glamourize the drug trade and the associated murders. Here’s another piece of marketing material (via Reddit), a poster that’s like, “This badass lady was involved in 200 murders! Check her out!”

Those are not gold medals. They are dead bodies.

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2024! The year that Netflix sold cocaine and murder as cheeky!

via Reddit