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Boo Boo.jpeg

Mastering the Single Entendre

By Joanna Robinson | Lists | December 22, 2010 |

By Joanna Robinson | Lists | December 22, 2010 |

We here at Pajiba have already mocked and shamed the ad wizards who came up with the terrible, horrible, no good, very bad slogan and poster for Yogi Bear. Did you miss it? Here it is.


There’s the unsubtle implication of sodomy, the lamentable positioning if the bears, Boo Boo’s look of ecstasy…a disasterbacle. Does anyone else wish they had been a fly on the wall of the meetings leading up to the production of this poster? Meetings where not a single person raised an objection? How, in the twin jaded realms of moviemaking and advertising did no one see this coming? My sneaking, cynical suspicion is that they did see this coming. Any buzz is good buzz, yeah? Let’s test that theory.

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