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Twitter Is Celebrating the End of NRATV and the Firing of Dana Loesch

By Dustin Rowles | Politics | June 26, 2019 |

By Dustin Rowles | Politics | June 26, 2019 |


The NRA has been falling apart for quite some time and for obvious reasons. I think that at one point it was a somewhat reasonable organization, at least inasmuch that even some New England liberal hunter types were proud members. Somewhere along the way, however, it stopped being about defending the 2nd Amendment and being more about supporting the gun lobby, enabling school shooters, and ensuring that Congress never passed even reasonable gun-safety laws that the large majority of Americans supported. The extreme arm of the NRA took control, and no one embodied their new message more than Dana Loesch, the vile face of the NRA’s media arm, which operated NRATV. It did so poorly, it must be said: The advertising firm, Ackerman McQueen, was paid $40 million a year, and the NRATV website only mustered 49,000 visitors a month.

Still, Dana Loesch was front and center after every school shooting, often seemingly advocating for violence against celebrities and liberals, and vehemently defending Donald Trump. As such, the NRA’s finances in the last couple of years have gone in the toilet; there have been internal wars, particularly between the NRA’s President Wayne LaPierre, and its former one, Oliver North, who tried to orchestrate an internal coup. Membership has fallen, and the NRA faces investigations from both Congress and the New York Attorney General’s office.

The firing of the ad firm Ackerman McQueen — who was already estranged from the NRA — and Dana Loesch was a long time coming. Last night, the NRA made it official, and Twitter was ecstatic.

There’s one person, however, who is defending Loesch. From what I understand, she’s the daughter of a certain Senator, but don’t tell anyone because she likes to keep that on the down-low.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

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