The NRA has been falling apart for quite some time and for obvious reasons. I think that at one point it was a somewhat reasonable organization, at least inasmuch that even some New England liberal hunter types were proud members. Somewhere along the way, however, it stopped being about defending the 2nd Amendment and being more about supporting the gun lobby, enabling school shooters, and ensuring that Congress never passed even reasonable gun-safety laws that the large majority of Americans supported. The extreme arm of the NRA took control, and no one embodied their new message more than Dana Loesch, the vile face of the NRA’s media arm, which operated NRATV. It did so poorly, it must be said: The advertising firm, Ackerman McQueen, was paid $40 million a year, and the NRATV website only mustered 49,000 visitors a month.

Still, Dana Loesch was front and center after every school shooting, often seemingly advocating for violence against celebrities and liberals, and vehemently defending Donald Trump. As such, the NRA’s finances in the last couple of years have gone in the toilet; there have been internal wars, particularly between the NRA’s President Wayne LaPierre, and its former one, Oliver North, who tried to orchestrate an internal coup. Membership has fallen, and the NRA faces investigations from both Congress and the New York Attorney General’s office.

The firing of the ad firm Ackerman McQueen — who was already estranged from the NRA — and Dana Loesch was a long time coming. Last night, the NRA made it official, and Twitter was ecstatic.

Congrats to Dana Loesch and the NRA for finally trending for something that doesn’t involve a bunch of murdered schoolchildren.

— The Volatile Mermaid (@OhNoSheTwitnt) June 26, 2019

hearing NRATV and Dana Loesch are canceled like pic.twitter.com/9p9m0spqsF

— shauna (@goldengateblond) June 26, 2019

I love that Dana Loesch started her day by defending companies that supply the Trump concentration camps, and ended it by getting fired. Perfection. Chef’s kiss.

— Wendy Molyneux (@WendyMolyneux) June 26, 2019

While Dana Loesch is trending because she was fired by the @NRA from NRATV, a reminder that she put KKK hoods on Thomas & Friends cartoon characters, said she hopes the Mueller report burns in an “AIDS fire,” and called gun safety advocates “tragedy dry humping whores.” pic.twitter.com/yKEsaET501

— Shannon Watts (@shannonrwatts) June 26, 2019

Wishing Dana Loesch the best of luck in her new career as one of those white ladies who calls the cops on black people for no reason.

— The Volatile Mermaid (@OhNoSheTwitnt) June 26, 2019

Dana Loesch wasn’t an activist or a spokesperson — she was a professional mass shooting enabler. Thoughts and prayers won’t save lives, but her losing her job absolutely will.

— Adam Best (@adamcbest) June 26, 2019

NRATV isn’t actually canceled. It’s all just for show and Dana Loesch is a crisis actor.

— The Volatile Mermaid (@OhNoSheTwitnt) June 26, 2019

*checks to see why Dana Loesch is trending* pic.twitter.com/J22x537Qrc

— Alison in Wonderland (@mitzy247) June 26, 2019

Sadly, it seems the clenched fist of truth just cold cocked Dana Loesch's checking account upside the head

— Cliff Schecter (@cliffschecter) June 26, 2019

There’s one person, however, who is defending Loesch. From what I understand, she’s the daughter of a certain Senator, but don’t tell anyone because she likes to keep that on the down-low.

.@DLoesch is a brave fighter for what she believes in and I look forward to whatever she does in her her next endeavor. She also has a husband I respect greatly @ChrisLoesch.

— Meghan McCain (@MeghanMcCain) June 26, 2019

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.