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You'll Never Be Able to Unsee the Awesomeness of the 'Never a Dress' Campaign

By Vivian Kane | Miscellaneous | May 1, 2015 |

By Vivian Kane | Miscellaneous | May 1, 2015 |



Prepare to have your minds blown.

This shifted perception of our surroundings is brought to you by Tania Katan, the curator of code for a tech company called Axosoft.

As described on the campaign’s website, this isn’t just the best costume design ever given to a women’s restroom, it’s an invitation for action and conversation.

It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently! Stay tuned and keep disrupting.

As a bonus, here’s an alternate DC-specific look from the campaign’s Instagram page.

#itwasneveradress #girlsrocksb www.girlsrocksb.org

A photo posted by Girls RockSB (@girlsrocksantabarbara) on


Via Buzzfeed.