Why Is Harry Potter Trending Again?

Yesterday, Harry Potter fans around the world felt a jolt go through their veins when the magical name bounced to the top of Twitter trends — H.P. NEWS OF SOME SORT, GIVE IT TO US! Alas, I must count myself among those who metaphorically ran to #NewHarryPotterBooks, but how could it be? Hasn’t J.K. Rowling said time and again Harry’s over and done? (Yes, but she’s also said she could write more, and already has the characters in her head.) Did the author finally break down and say she’s ready to go back to the beloved book series?

Um.

What?

I, uh…

You still there?

I know you’re disappointed, but the trending results were kinda cute; you see, people were participating in Comedy Channel’s Midnight challenge to come up with the best hashtag,

Harry Potter and the Order of the University of Phoenix Online Business and Management Degree #NewHarryPotterBooks @midnight

— Hutch Harris (@thethermals) July 30, 2015

and that (pretty terrible kickoff) led to more than a few new Harry Potter book titles:

On Hermione's Secret Service #NewHarryPotterBooks @midnight

— Fox Band (@efoxband) July 30, 2015

What To Expect When You're Expecto Patronuming #NewHarryPotterBooks @midnight

— A Wiener (@Wieneraaron) July 30, 2015

#NewHarryPotterBooks Hahaha Dumb and Dumbledore pic.twitter.com/LuPRr0DJ7J

— Harry Potter Facts (@TheHPFacts) July 30, 2015

Planet of the Snapes #NewHarryPotterBooks pic.twitter.com/j1P6wGt9uK

— Harry Potter (@ArryPottah) July 30, 2015

#NewHarryPotterBooks @midnight Snapes On A Plane pic.twitter.com/tqemRKuiVM

— Momaw Nadon (@swhammerhead) July 30, 2015

#NewHarryPotterBooks @midnight pic.twitter.com/jcge03wRdP

— darth!™ (@darth) July 30, 2015

If that didn’t cheer you, maybe drunk Ron Weasley can at least coax a little sob-giggle?

Yeah, that’s not much consolation, but c’mere, let’s hug it out.

We’ll get you @nerdist,

if it’s the last thing we do.

Cindy Davis, (Twitter)