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Study Shows Diverse Casts Increase Box Office: A Gif Reaction

By Emily Cutler | Miscellaneous | May 18, 2016 |

By Emily Cutler | Miscellaneous | May 18, 2016 |

The Atlantic released the results of a study comparing mainstream English-language movies casting diversity to box office returns. Below are some particularly compelling conclusions, and the approximate reactions of any non-asshole person.

“In nearly two-thirds of the films, there were no black actors cast in any lead roles. In 23 percent of the films, there was one. Only in 11 percent were there two or more black principals.”


“The films that had only one black lead actor performed about as well as those films that had none. But films that had two or more black actors playing main roles performed even better, boosting box-office revenues by more than 60 percent compared to films that didn’t have any black lead actors.”


“Persistent discrimination in Hollywood can not be attributed to the preferences of the consumer, but must instead rest at the feet of the employer.”


“A 2014 study found that white audiences were less likely to buy tickets for movies with predominantly black casts, and that they reject movies that include the casting of black leads in certain genres, such as romantic comedies.”


“That may be true, but the reason that the more minority-heavy films in Kuppuswamy and Younkin’s data set still outperformed whiter ones is that American moviegoers are getting progressively less white.”


“So while there may be some truth to the notion that some portion of white moviegoers still aren’t quite ready for movies to become more diverse, this is a segment that will represent less and less relative buying power as time progresses. “
Or more simply put: Hey racists,