The people who run the Twitter accounts for brands should probably be better vetted before they’re handed over the responsibility of getting out the message, bantering with customers, and making light brand-related jokes. Sometimes these people don’t think before they tweet. Or they are mentally ill.
For example, remember these notorious tweets?
But when it comes to appalling, the Mexican Twitter account for Nestle’s Crunch candy bar has blown them all away by Tweeting out this, which has since been deleted:
“A los de Ayotzinapa les dieron Crunch.”
Here’s the translation:
“They crunched those from Ayotzinapa.”
What the hell is that referring to, you may ask?
Uh, the “crunched” from Ayotzinapa refer to 43 student teachers who a criminal gang crushed into the bed of a 3.5-ton truck and a pickup truck, drove 150 miles (during which time many of the victims suffocated) and threw into the bottom of the dump, where the gang burned them in a fire that last 14 hours. Afterwards, their remains were scooped up, tossed into trash bags, and thrown into a river.
Those were the ones who were “crunched” in Ayotzinapa, folks, which is exactly the image you want to have when you’re biting into a Nestle-crunch bar, right?
For the record, the tweet was apparently sent out by an outside marketing firm, although nobody at Nestle seems to know exactly who is responsible.