film / tv / politics / social media / lists / web / celeb / pajiba love / misc / about / cbr
film / tv / politics / web / celeb


Kellogg's Latest Cereal, 'Totes Amazeballs' Is, Well, Totes Amazeballs

By Dustin Rowles | Miscellaneous | February 22, 2012 |

By Dustin Rowles | Miscellaneous | February 22, 2012 |

Cute story. The lead singer of the Charlatans, Tim Burgesss, explains: “I heard someone use the expression Totes Amazeballs, and it sounded like something from Charlie and the Chocolate Factory. I sent a cheeky tweet saying I’d invented a new cereal and that Kellogg’s were interested. But within an hour they’d got in touch.”

So, Kelloggs — proving Mitt Romney right about corporations being people, people with feelings, and with a senses of humor, if not delightful sweet tooths — designed a cereal specifically for him. Alas, there is only one box, a combination of Burgess’ favorite things: Rocky Road cake, Coco Pops Rocks, marshmallows, shortbread pieces and raisins.

The raisins I could do without, but otherwise, it sounds like a spectacular cereal. Put it on the market, Kellogg, but drop the “They’re Schweet” tagline first.


Patton Oswalt Isn't The Hero Fox's "Animation Domination" Deserves, He's The One It Needs Right Now | "Awake" Pilot Review: My Kingdom For A Kiss Upon Her Shoulder

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.