'Jurassic World's Indominus Rex Is Trying to Sell Us Cars Now
Glimpses of Jurassic World’s new big, bad hybrid dino, the Indominus Rex (WAY TO USE LATIN TO SEAL IN YOUR OWN DOOM, DINO MAKERS) have been leaking out for a while now. But the first hi-res image of the new beast was released today, in the form of an odd cross-promotional car advertisement.
Indominus Rex just wants to know what it’s going to take to get you into a new Mercedes today.
Look, I don’t expect Jurassic World to take itself as seriously as… well, as anything else that exists in the world, really. But I DID think we could expect more than this. Cross-promotion is nothing new, but this particular pairing of dino vs. luxury vehicle is a bit silly, even for what basically looks to be a buddy caper about the love between Chris Pratt and some velociraptors. The worst part, though, is that for a movie with roots in the most terrifying images some of us knew as a child, a movie that evokes such strong nostalgia, the first high-res image we get of their big, impressive, built-up baddie looks like a damn cartoon. Cartoons aren’t scary, Jurassic World. You know what’s scary? NOT CARTOONS.
But it’s not all cartoonish CGI. There is at least one practical floating raptor head involved.