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"Did you learn nothing from my chemistry class?"

By Seth Freilich | Miscellaneous | March 15, 2010 |

By Seth Freilich | Miscellaneous | March 15, 2010 |

So last week, I posted about the new viral marketing campaign for “Breaking Bad,” featuring everyone’s favorite scumbag lawyer, Saul Goodman. Well now, in advance of the season premiere of “Breaking Bad,” I’m here to run a little contest. For the winners, some “Breaking Bad” swag.

“Seth,” you say. “This is fishy. You’ve been all-but-gone from the site for months, festering in the deepest pits of the suckhole of lawyerdom, and now you post about the same show twice in a week. Are you on the take?”

Yes, the PR company AMC hired to promote “Breaking Bad” has been making a hard sell. And sure, maybe they’ve backed a truckload of industrial-strength chemicals up to my door, complete with all the information I need to sell that shit on the black market for a sweet bit of coin. But that doesn’t mean that what I’ve been saying is any less true, namely, that “Breaking Bad” is a top-notch show. And I think it’s pretty great that AMC is apparently so strongly behind this show. There’s not a lot on TV right now, at least on the drama side, that has me excited, so I’m pretty stoked about the show’s return. Last season, they took Walter down a really dark path, carving away just about every redeemable characteristic as he morphs into the local kingpin Heisenberg. I hate bullshit platitudes like this, but it really is “daring” TV, taking a lead character who started out as 100% sympathetic, and then turning him not just into an anti-hero, but taking him well beyond (see ya in the next life, Jane).

Point being, I dig the hell out of this show. And so when said PR company said, “wanna pimp our show and give some shit away,” I had no problem saying yes.

So the prize, for two creative winners, will be a set of DVDs from the second season of the show, and a poster looking like that header image up top.

The contest? Well as you may know, good ol’ chemistry teacher Walter has used his chemical genius to become a bit of a crystal-meth making kingpin. If you were a chemistry genius, what would you do?

The rules? None. Dustin and I will each pick our favorite responses, and swag you shall get (assuming you leave your proper e-mail address in the comment form so we can find ya).

As for me, if I had all the mad chemical skills in the world, I’d probably go simple. Try to come up with something that would let me function on only two hours of sleep a night. I got lots of shit to do, and could use the extra hours. And I realize, if I could devise a chemical that gets me down to two hours a night, I could probably take it all the way down to not needing any sleep, ever, but that’s just ridiculous - who doesn’t love sleeping? I don’t wanna give it up, just wanna need less of it.

Your turn.

Seth is a Senior Editor and sometime critic. You may email him here or follow him on Twitter.

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