Viral Marketing + Crystal Meth + Scuzzy Lawyer = "Breaking Bad's" Saul Goodman

If They Say You're Breaking Bad, You Better Call Saul!

By Seth Freilich | Posted Under Trade News | Comments (15)

A new season of “Breaking Bad” is starting in a few weeks (March 21, to be exact) and lest I sound like a broken record, I’ll remind you all that this was the single best drama on TV last year. And if the quality holds up, it’ll be in the running for that title again this year (although the fourth season of “Friday Night Lights,” which I believe starts airing on NBC the end of April, is really fantastic and will give “Breaking Bad” a run for the money this year). If you haven’t been watching this show, you should be. And, in fact, I think we’ll be running a contest next week where two of you clever and lucky types can win some DVDs of the second season.

In the meantime, however, if you’re getting antsy for the third season, Saul Goodman is here to hold you over. In a lead-up to the season premiere, AMC is doing a bit of viral marketing focused on Bob Odenkirk’s Saul Goodman, the best damn lawyer this side of Bob Loblaw. And I’m a lawyer in real life, don’t you know, so I know good lawyering when I sees it! They’ve set up a little website for Saul which is well-done in its low-class, shitty quality decrepitude. There are a bunch of videos, including testimonials (I’m particularly a fan of Wendy S. the hooker’s testimonial: “I think I might owe him some money, but he said we’d, like, work it out”).

Sure, Saul can help you out with your DUI, job injury, or murder rap, because he’s a one-stop-shop from parking tickets to mass murder! But when you really need him? When you get busted for illegal tiger possession:

“That’s not my tiger.” I’m totally going to have clients start using that line in depositions.

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Comments

I would pay you cash money if you get just one client to say that. Also, "Breaking Bad" does nothing for me. Yeah, I said it.

Posted by: Nicole at March 11, 2010 10:34 AM

It's about damn time we heard from Seth again.

Posted by: chad at March 11, 2010 10:35 AM

I think that it's obvious that I'm going to have to start watching this now. Lawyerin' at its finest.

Posted by: admin at March 11, 2010 10:41 AM

I have been an attorney for 10+ years now and have never put any kind of artwork up on my walls. I'm finally inspired. Faux Roman columns and "Declaration of Independence" and "The Consitution" wallpaper. I will get my people on that, stat.

Posted by: Forbiddendonut at March 11, 2010 10:42 AM

If only AMC decided to air the new season of Mad Men to combo it up with this instead of replaying all of last season. Still, Odenkirk is about as perfect a fit for that role as anyone.

"Congratulations, you just left your family a second-hand Subaru."

Posted by: branded at March 11, 2010 10:58 AM

Correction: The best drama that you saw. Because you apparently didn't see Sons of Anarchy last season.

I know, I know. Outlaw bikers didn't sound like it was for me either. But you won't find better writing OR acting anywhere on television.

Posted by: trippdup at March 11, 2010 12:34 PM

How come no one told me Bob Odenkirk's on this show? You assholes.

Posted by: Jay at March 11, 2010 1:54 PM

All newcomers to the show, PLEASE don't assume that because Bob Odenkirk is involved that it's a comedy of any sort. Yes, he does bring some levity, but this show is darker than Tyra Bank's heart. SPOILER In the first season the main character kills a man, dissolves the body in acid that eats through a tub and spills onto the floor below, all while keeping the man's cousin alive in the basement, only to change his mind and strangle him to death./SPOILER

Like I said, dark. Cannot wait for season 3 to start!

Posted by: Roaddog at March 11, 2010 2:31 PM

All newcomers to the show, PLEASE don't assume that because Bob Odenkirk is involved that it's a comedy of any sort.

I don't know... Raymond Cruz as Tuco is hilarious.

Posted by: branded at March 11, 2010 2:37 PM

Second that @branded. Raymond Cruz was genius. Best show on tv.

Posted by: Alex the not so odd at March 11, 2010 3:59 PM

Totally agree, it's probably the most addicting show I watch. I just finished Season 2 last night on Comcast On Demand and can't wait for the 3rd season to start. I hear Rian Johnson directs an episode this season.

Posted by: Klemmy at March 11, 2010 6:01 PM

Tuco was fantastic. One of the most truly menacing TV characters ever. The show as a whole is tremendous, full of fear, loathing and dread without trying too hard or resorting to a lot of TV sap and corn.

Posted by: Dr Remulak at March 11, 2010 7:03 PM

I must watch this show immediately.

We've missed you, TV Whore. Write more often. Why spend all your time lawyerin' when you can be writing seething reviews of TV shows instead?

And, Alex, it's been a while since I've seen you around. What happened to you? Why are you not so odd? Your oddity was my favorite thing about you.

Posted by: Jelinas at March 12, 2010 6:04 AM

I've missed the TV Whore, too, Jelinas. It was he who introduced me to both Veronica Mars and Arrested Development. For both I bless him and curse him (curse since they were both so short-lived and that made me sad).

Breaking Bad is the only non-sport or non-Comedy Central thing my husband has watched in the past 3 years (except the occasional Mad Men episode)--I wonder if he'll watch it again this year.

Posted by: lainiefig at March 12, 2010 8:43 AM

Uh Roaddog, it is a comedy of sorts.

I'm so looking forward to seeing Cranston and Paul again.

Posted by: Cindy at March 12, 2010 9:38 AM

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If They Say You're Breaking Bad, You Better Call Saul!

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