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Pictorial: 15 of the Funniest, Most Politically Incorrect, Most Offensive Ad Campaigns You'll Never See

By Dustin Rowles | Miscellaneous | June 9, 2011 |

By Dustin Rowles | Miscellaneous | June 9, 2011 |

I’d never heard of the Chip Shop Awards until just this morning, but apparently, it’s like a Big Comedy Roast for Advertising Agencies. It’s a free-for-all contest; the ads in contention don’t even have to run, and in many cases, the ad agencies don’t even represent the clients they are advertising. As the Chip Shop Awards website notes frequently, “It should be assumed the Chip Shop Award entries do not reflect the views, policies or strategies of any organisation or brand, living or dead. In fact it has mostly been created without the knowledge of those the work purports to either promote or parody.”

Basically, it’s a lot of racy, profane, politically incorrect, and offensive ads. If you accept them with the appropriate sense of humor, some of them are also very funny. There’s a few that are so politically incorrect that I can’t … I just can’t. It’s like, “How offensive can we be?” ads, the stuff that comes out from moments of inspiration during dark, drunken moments in the middle of the night. The ones below are relatively benign comparatively; I didn’t hate myself for posting most of them. My favorite is the last one.

For the full list of nominees and winners, check out the website.

Best Use of Plagiarism


Best Use of Shocking Copy


Best Use of Shocking Copy


Best Use of Bad Taste


Best Use of Bad Taste


Best Use of Bad Taste


Best Press Ad


Best Online Ad


Best Work for Any Brand You Haven’t Any Hope of Winning


Best Work for Any Brand You Haven’t Any Hope of Winning


Best Politically Incorrect


Best Politically Incorrect


Best advert applied to an unusual medium


Best Consumer Ad


Invent Your Own Category


(Via AdFreak)