It’s official: Avengers: Endgame is now the second highest-grossing film of all time. As of the writing of this post, it has brought in over $2.2 billion worldwide, which makes it a bigger money maker than Titanic. James Cameron’s best film (yeah, I said it) has sat comfortably at number 2 since another James Cameron movie, Avatar, knocked it off the top spot in early 2010. Yeah yeah, we can grumble about ‘adjusted for inflation’ and all that but let’s be honest, that’s not the record people will be looking at. Avengers: Endgame has managed to make $2.2 BILLION in less than a month, and that alone should be both awe-inspiring and terrifying.
So how did old Jim Cameron react? He took to social media with an ahem… questionable graphic?
The sentiment is cute and all that but he remembers that actual people died on the Titanic, right? And there’s a whole scene in the film where that one obnoxious geeky dude shows the simulation that reveals how the ship sank, and how it broke in half once it started to go under, so that graphic is also just lazy as well as suspect? I watched that film a lot, James, I know my sh*t! Cameron’s always been very tone-deaf about the real human cost of the story that made him an Oscar winner. Remember his speech, when he asked the audience of the Academy Awards for a minute’s silence in remembrance of the Titanic’s victims before bellowing, ‘I’M THE KING OF THE WORLD!’ Classic James Cameron.
Actually, it’s not even his joke. He’s just passing on the weird questionable sinking ship graphic baton that George Lucas started.
In 1998, when #Titanic became the highest grossing movie ever, George Lucas congratulated James Cameron w/ an image of Star Wars characters on a sinking Titanic. It took 21 years, but now Cameron is in the position to congratulate Marvel & #AvengersEndgame pic.twitter.com/sDI6OjEexu— Erik Davis (@ErikDavis) May 9, 2019
Is… Is Palpatine one of the lifeboat guys?
There’s a part of me that feels kind of queasy about these rounds of self-congratulatory back-slapping over one two billion dollar grossing movie making more money than another two billion dollar grossing movie. Cheering this stuff on makes me want to break out my big ‘media monopolies are bad’ neon sign that I totally have. Oh and a reminder that Cameron’s Avatar sequels will, like Marvel Studios, be Disney releases. Disney currently have six of the top ten highest grossing movies ever. That goes up to seven if you include properties they bought in the Fox acquisition. Also, it feels weird that he never names the Russo Brothers in his graphic, only Marvel as an entity. But there’s the future right there.
I shudder to think what graphic Cameron will post if/when Endgame overtakes Avatar. Tony Stark crashing into Sam Worthington’s face? Overlord Kristy had the best guess with ‘The Avengers logo skull-f**king a Naavi.’ You’re welcome!
Header Image Source: Getty Images.