Ryan Reynolds is a F**king Marketing Genius
There are a lot of reasons that Deadpool has been such a huge success, but chief among them is Ryan Reynolds’s ability to promote both the original film and the sequel, which is due out on Friday. The entire marketing team behind this film has been brilliant from the Bob Ross teaser to the David Beckham spot to Reynolds’s brilliantly hilarious Twitter feed. Obviously, it’s a huge deal that the movies live up to the marketing hype, few put in as much effort and as many hours as Ryan Reynolds when it comes to promoting the franchise.
To wit: There’s a South Korean singing show, which sounds a bit like The Voice, only instead of having the judges with their backs to the contestants, the contestants wear masks. And guess who made a surprise appearance behind a unicorn mask on King of Masked Singer? No one in the audience has any idea that it’s Reynolds, but here he is singing “Tomorrow” from Annie (and doing so surprisingly well).
Meanwhile, here’s the reveal, where everyone in the audience loses their shit because Deadpool was behind the unicorn mask.
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