In promoting Fantastic Four earlier this week, Kate Mara, Michael B. Jordan, Miles Teller, and Jamie Bell delightfully offered up a line ‘Rihanna’s Bitch Betta Have My Money,” suggesting somehow that the song fits the vibe of their film:
Alas, not only does it not suit the vibe of the film, it befits its weekend opening numbers only ironically, as the film opened on Friday with a mere $11.3 million, which is likely to lead to a weekend less than $28 million, according to Scott Mendelsen over on Forbes, and that’s the optimistic outlook.
To put that in perspective, the 2005 Fantastic Four opened with $56m. Both Green Lantern and The Watchmen (which would go on to be box-office disappointments) both opened north of $50 million. Even Johnny Depp’s spectacular dud The Lone Ranger opened with $29 million, while Seth Rogen’s Green Hornet — beleaguered by months of bad buzz after being pushed into January — opened with $33 million.
Given the expected drop-off (it’s clearly front-loaded), the movie — which cost $120 million to produce — is unlikely to reach $60 million domestically, which means that Fantastic Four will need a lot of help internationally to avoid becoming the biggest bomb of the summer (and the second biggest blockbuster bomb of the year, after Jupiter Ascending).