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Day 3: The Dark Knight Rises Teaser Fever Hits Its Ridiculous Peak

By Dustin Rowles | Posted Under Miscellaneous | Comments (9)

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The Dark Knight Rises teaser fever hit its high point yesterday afternoon in the wonky blogger section of the Twitterverse. It’s been reported that the teaser trailer for The Dark Knight Rises will appear before Harry Potter and the Deathly Hallows Part 2, so movie bloggers are super-glued to their computers, awaiting the first whiff of the trailer, or any close facsimile thereof, online.

Everyone has a bad case of the Firsts! At its zenith yesterday, a couple of websites, Slashfilm in particular, posted written descriptions (possibly fake) of the teaser trailer. Twitter erupted with snark and indignation. “You guys, a description of a trailer of a movie? Where does it stop?” Joanna asked. I posted a picture of myself reading the description of The Dark Knight Rises, a colleague over at Hollywood.com, Matt Patches, posted one of himself watching me reading the description, and then our old friend Will Goss posted one of him, wearing 3D glasses, looking at a picture of Matt Patches looking at a picture of me reading the description of The Dark Knight Rises. There was an Inception joke, then TK — new to Twitter — got drunk, delivered his first drunk tweet, and told everyone to go f*ck themselves.

See what you’re missing by not following us on Twitter?

But it all underscores a bigger reality: A movie like The Dark Knight Rises generates a ton of web traffic. For instance, that description of The Dark Knight Rises trailer on Slashfilm was retweeted over 100 times and Liked on Facebook nearly 300 times. It probably generated thousands of page views. So, while we were all making fun of Peter over at Slashfilm for posting it, he was probably laughing his ass off as his wallet grew three sizes because that one post generated more traffic than a lot of movie blogs put up in a week, a notion that makes some of the more high-minded assholes weep in their Ramen noodles. The economy is in the tank, but he just paid a writer for a week. He’s got an audience; he caters to it, and honestly — as TK so eloquently put it — the rest of us can go f*ck ourselves. After all, in the 100 or so comments underneath the description, what I didn’t see from his readers was, “You asshole. I can’t believe you posted this.” It’s taken for what it’s worth, and the world moves on. It’s not like we’re dealing with the debt crisis, like Emily MIller — a political reporter for the Washington Times — who actually tweeted in the midst of debt negotiations: “Forget debt ceiling … hello tan Clooney. RT @popsugar: Wow! Newly single #GeorgeClooney is lookin’ good in Cancun!”

Now, that’s a bad case of misplaced priorities.

But it wasn’t just the description of the trailer that broke yesterday. By the night’s end, there was a fake bootleg of the The Dark Knight Rises trailer based on the possibly fake description, and there was even an image floating around yesterday purporting to be a screenshot of the trailer (it looked like a variation on The Dark Knight Rises poster). I have no idea where people find the turnaround time to put so much effort into posting fake images and trailers, but there must be an a huge audience for it, otherwise it wouldn’t happen with such frequency. Especially when it comes to Christopher Nolan, our appetites are insatiable, and some of us will take every little shred — real or fake — that we can get. The moral indignation that accompanies it, meanwhile, is both appropriate and tiring.

And speaking of, this fan-made The Dark Knight Rises trailer has been out for five months now, but I only caught it for the first time yesterday during the clusterfuck of jokes and links. I was seriously impressed (via Candy95.com).









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Comments

I missed TK's first drunk tweet? I'm following him but I guess I really need to start actually going TO Twitter more often than once every few weeks.

Posted by: Paultera at July 13, 2011 10:05 AM

The Dark Knight Rises teaser fever hit its high point yesterday afternoon in the wonky blogger section of the Twitterverse.

Of course they will continue to work for the cheapest sneak peeks in the theaters and on the movie blogs of America. Of course they will continue their efforts for the commentors of America. Of course they will continue their efforts for young fanboys and fangirls. For those unable to torrent. For the bored at work. For the stay-at-home parents, the unemployed and the underaged. They have only just begun to pander for page hits.

Sorry, I tend to ramble sometimes. TL; FDR.

Posted by: branded at July 13, 2011 10:18 AM

Well, it's fun, innit?

Posted by: Jay at July 13, 2011 10:28 AM

I've got some bootleg footage of Chris Nolan on the toilet humming the Batman theme. That's worth something right?

Posted by: Mrcreosote at July 13, 2011 10:53 AM

Excuse me, hello. Is is this on?

There's Teaser Fever? Is it ok if I just quarantine myself and just wait till the movie comes out? I have lots of stuff to do in between now and then and can't really take time for a fever.

Posted by: Ian at July 13, 2011 12:35 PM

Did I transgress?

Posted by: Mrs. Julien at July 13, 2011 1:13 PM

There's another fan made teaser with a lot of Tom Hardy in it and I think I was past the halfway point before it dawned on me it wasn't the official one. I was sad. Impressed, but sad.

Posted by: Matt at July 13, 2011 1:38 PM

That's a good fake trailer. I can't understand what they're saying half the time, but it's good otherwise.

At the beginning, I thought they were setting up Robin Williams as Bane. Which would kinda rock.

Posted by: Lucas at July 13, 2011 2:11 PM

Ok where did the other one go?

Posted by: logan at July 13, 2011 2:48 PM