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Pictorial: 15 of the Funniest, Most Politically Incorrect, Most Offensive Ad Campaigns You'll Never See

By Dustin Rowles | Posted Under Miscellaneous | Comments (29)



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I’d never heard of the Chip Shop Awards until just this morning, but apparently, it’s like a Big Comedy Roast for Advertising Agencies. It’s a free-for-all contest; the ads in contention don’t even have to run, and in many cases, the ad agencies don’t even represent the clients they are advertising. As the Chip Shop Awards website notes frequently, “It should be assumed the Chip Shop Award entries do not reflect the views, policies or strategies of any organisation or brand, living or dead. In fact it has mostly been created without the knowledge of those the work purports to either promote or parody.”

Basically, it’s a lot of racy, profane, politically incorrect, and offensive ads. If you accept them with the appropriate sense of humor, some of them are also very funny. There’s a few that are so politically incorrect that I can’t … I just can’t. It’s like, “How offensive can we be?” ads, the stuff that comes out from moments of inspiration during dark, drunken moments in the middle of the night. The ones below are relatively benign comparatively; I didn’t hate myself for posting most of them. My favorite is the last one.

For the full list of nominees and winners, check out the website.


Best Use of Plagiarism

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Best Use of Shocking Copy

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Best Use of Shocking Copy

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Best Use of Bad Taste

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Best Use of Bad Taste

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Best Use of Bad Taste

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Best Press Ad

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Best Online Ad

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Best Work for Any Brand You Haven’t Any Hope of Winning

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Best Work for Any Brand You Haven’t Any Hope of Winning

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Best Politically Incorrect

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Best Politically Incorrect

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Best advert applied to an unusual medium

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Best Consumer Ad

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Invent Your Own Category

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(Via AdFreak)









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Comments

I...am....still....trying....to.....breathe....

These are AMAZING! My next to the last day at work and this made it AWESOME!

Posted by: dammitjanet at June 9, 2011 9:50 AM

It's what I get for reading during a training session, but I had to stifle a laugh at the Muslim guy sniffing/praying on his prayer mat.

Posted by: Socrates_Johnson at June 9, 2011 9:50 AM

Some of these are hilarious! And some of them I don't get . . .

#causeImablonde

Posted by: Rowen at June 9, 2011 10:03 AM

The King's Speech ad is better than the movie. Love it.

Posted by: Robert at June 9, 2011 10:13 AM

Shit! F*ck politically incorrect or offensive, they're just plain wrong by any standards! What were these people thinking? Jesus H. Christ!

Except the Bin Laden one, that one made me guffaw.

Posted by: Rest In Peace at June 9, 2011 10:22 AM

The King's Speech one is awesome. They are far more clever when they stay away from the obvious school boy humor and do something new.

Posted by: PaddyDog at June 9, 2011 10:51 AM

My God in heaven that Brittany Speers picture is frightening.

Posted by: klingonfree at June 9, 2011 10:58 AM

The Godfather, Alien and Titanic posters are awesome.

Posted by: dammitjanet at June 9, 2011 11:09 AM

I don't get the Smarties one. It looks like an exclamation point.

That, sir, is a candy representation of a taint. -- DR

Posted by: MrFrye at June 9, 2011 12:42 PM

Tom Cruise with jizz, I mean milk, on his face. How smart.LMAO

Posted by: dani at June 9, 2011 1:08 PM

Well, now I know how I'll waste the next five hours of my life...

Posted by: Figgy at June 9, 2011 1:41 PM

I didn't get the Smarties one at first either, MrFrye. But then it smacked me in the face.

*cough*

Bless you for keeping your innocence, though.

Posted by: MelBivDevoe at June 9, 2011 1:42 PM

I don't get the Bombay Sapphire one.

Posted by: Figgy at June 9, 2011 1:53 PM

Figgy, I think the joke in the Bombay ad is that it's suggesting that someone born in 1980 or earlier (from the drop-down menu that makes you choose your year of birth so you can view the site) would need to buy Oil of Olay rejuvenating products. Because people born before 1980 are wrinkly geezers, apparently.

Posted by: MelBivDevoe at June 9, 2011 1:58 PM

Aaah...I was thinking it was some kind of "Booze makes you more attractive and so does wrinkle cream!" or something. Neither explanation is that funny.

Posted by: Figgy at June 9, 2011 2:03 PM

Now that I understand the Smarties one, I must note: Only one of those two things tastes bad (probably).

Posted by: , at June 9, 2011 2:08 PM

The Smarties one took me a few minutes and then it smacked me in the face. I don't get some of the others, but the ones I do get are just WRONG! Thanks for posting these. I needed a laugh.

Posted by: BWeaves at June 9, 2011 2:35 PM

Considering the racy content of the rest of the ads, I'd be surprised if that's really what they were going for in the Bombay Sapphire one. Still I don't have any clue myself, so I guess I'll just go with what you said MelBivDevoe. There's got to be something I'm missing.

Posted by: Socrates_Johnson at June 9, 2011 2:37 PM

I'm probably missing something too, Socrates. That's just my best guess.

Posted by: MelBivDevoe at June 9, 2011 2:48 PM

The fella in the yellow shirt is Andy Gray. He's a retired Scottish football player who was recently fired from his commentating job after making politically incorrect statements about various women involved in football.

He's an unpleasant fucker but the ad still made me laugh.

Posted by: Ballymena Bob at June 9, 2011 3:06 PM

The Carlsberg one--is that just puke?

Posted by: Figgy at June 9, 2011 4:30 PM

I still don't get the Smarties one, despite the explanations in the comments section. One is pink and one is brown so I can hazzard a guess, but I still don't get why that's 'Smarties for Adults'?

And the Bombay one? Meh.

But I'll check out your link to the website now...

Posted by: Nick at June 9, 2011 6:58 PM

Pink=vagina (look at how it's oriented)

Brown=anus

There.

Posted by: Snuggiepants at June 9, 2011 9:42 PM

Is the idea of the contest that people who work at ad firms let loose their id, or is the contest open to submissions from anyone, even those who don't work in advertising in real life?

Most of these weren't that funny to me, body function humor doesn't offend me but it doesn't really make me laugh either, nor do jokes whose whole premise is "look we used a bad word". The Bin Laden one was great though.

Posted by: Jesse M. at June 10, 2011 2:27 AM

Fuck PC.

Love it. And I agree on on both counts even if he is an unpleasant fucker.

Posted by: MRod at June 10, 2011 9:17 AM

The Carlsberg one is for the extra cold version of the beer, hence the frozen sick I think?!

Posted by: janon28 at June 10, 2011 10:44 AM

Carlsberg Cold --> frozen stream and pool of pish.

Posted by: Falstaff at June 10, 2011 12:43 PM

Love the Tom Cruise bukkake poster.

Posted by: The Wanderer at June 10, 2011 2:42 PM

This readings memory can then be easily transferred to a PC via the interface (RS232) or printed straight to a printer.

Posted by: torque wrench at June 16, 2011 3:16 AM