Yesterday, Gillette made a side hustle on producing disposable razors by producing male tears with a new ad that suggests toxic masculinity shouldn’t be passed down to the next generation of men. The commercial directed by Kim Gehrig sparked controversy online, and by that I mean some dudes spouted a bunch what-aboutism and didn’t understand how boycotting works.
Here’s the ad that sparked the latest wave of masculinity so fragile reactions:
The ad took a leap from the classic Gillette motto: The Best A Man Can Get, and suggested that men be the best they can be. But that didn’t stop some Twitter users from insisting what about bad women!
You make female razors. When are you going to make a female toxicity ad? Never? So you are pandering to feminists and soft minded males? Bullying and sexual harassment was never socially acceptable. Congratulations for patting yourself on the back for something that is a given. pic.twitter.com/7y19GdVVks— Icarus (@Icarus75158146) January 16, 2019
Gillette ad says "some men act the right way" but implies that most dont. Can you imagine an ad saying that about women. "Some women act the right way." Feminists would be exploding with rage, rioting in the street. Yet they act like they cant understand why men don't like the ad— Matt Walsh (@MattWalshBlog) January 15, 2019
Holy shit dude, have you ever seen an ad https://t.co/7wJalemm9K— Jason Bailey (@jasondashbailey) January 15, 2019
Man on the internet: "How would women feel if there were ads showing what's wrong with THEM?"— erin gibson (@actuallyerin) January 15, 2019
Yeah, that'd be totally new and different to us.
Then there were those who took the Nike sock-cutting approach, chucking away perfectly usable razors they’d already bought to own the libs!
Tweeting a photo of you trying to flush a razor down a toilet is a rather effective way of letting Gillette know that they just lost their stupidest customer. pic.twitter.com/VvjyrkiTwU— Mrs. Betty Bowers (@BettyBowers) January 15, 2019
men: women are too emotional to be CEOs & world leaders! screw those special snowflakes & their sensitive bs! stop being so offended by everything!— signe (@signe_blake) January 16, 2019
Gillette: *releases an ad about toxic masculinity*
MOM: Is everything okay in there??— Jason O. Gilbert (@gilbertjasono) January 16, 2019
THIS GUY [positioning his camera to get the perfect shot of a razor in the toilet]: Not now Mom, I'm contributing to the discourse pic.twitter.com/0oHdZOg1Ob
PLUMBER: So your pipes were clogged with Gillette razors, Nike socks, and Keurig K-cups. Does your son by any chance like to—— Jason O. Gilbert (@gilbertjasono) January 16, 2019
MOM: He likes to own the libs, yes.
But most of the reaction on Twitter supported the ad’s message of Don’t Be A Trash Human. And bonus, it probably really irked those outraged by the simple concept.
Lol. THAT's the ad "some" men are freaking out over? If your response to the suggestion you shouldn't be an abusive asshole is HOW VERY DARE YOU - a commercial isn't the problem. pic.twitter.com/IxPKttiZPm— Kristy Puchko (@KristyPuchko) January 16, 2019
WOMEN: Treat us like humans.— Solomon Georgio (@solomongeorgio) January 16, 2019
MEN: You’re being sensitive and irrational.
GILLETTE: Men, we can be better.
MEN: *PTERODACTYL SCREAM*
To anyone who was offended by the @Gillette ad that simply implored men not to sexually assault or harass women: fuck you!— Gus Kenworthy (@guskenworthy) January 16, 2019
Serious question: I’m noticing men who are boycotting #Gillette feel like the ad has attacked them. I saw two types of men in that ad, those who perpetrated toxic behavior & those who prevent it. If you’re watching the ad & identify with the bullies how is that the razor’s fault?— Kate Katz (@mightylittle) January 16, 2019
Whenever a conversation about patriarchy takes place, men turn it and make it about them and become victims. We aren't victims, we live in a society that rewards us and makes us blind to our patriarchy. happening again after this Gillette ad. Not surprisingly.— Khaya Dlanga (@khayadlanga) January 16, 2019
all the men who hated that gillette ad are sad, pathetic and have a great chance at becoming the next supreme court justice— Sarah Beattie (@nachosarah) January 16, 2019
That new #Gillette ad shows:— Zootsax (@Zootsax) January 16, 2019
A child beating up another child while a group of adults watch
A gang of kids beating up one
A boss condescending his coworker
Guys being lecherous creeps
To people wanting to boycott: Which of those behaviors need to be defended?
If “hey, be nice and don’t rape” is oppression, my advice to you is: WOWWW DO NOT EVER ACTUALLY BE OPPRESSED BECAUSE YOU FOR SURE COULD NOT HANDLE IT.— Dave Holmes (@DaveHolmes) January 16, 2019
If you are a man who is upset about the Gillette commercial, you should smile more. You are so much prettier when you smile.— John Lurie (@lurie_john) January 15, 2019
Header Image Source: Gillette