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Twitter Reacts To Gillette's Anti-Toxic Masculinity Ad

By Kristy Puchko | Social Media | January 16, 2019 |

By Kristy Puchko | Social Media | January 16, 2019 |


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Yesterday, Gillette made a side hustle on producing disposable razors by producing male tears with a new ad that suggests toxic masculinity shouldn’t be passed down to the next generation of men. The commercial directed by Kim Gehrig sparked controversy online, and by that I mean some dudes spouted a bunch what-aboutism and didn’t understand how boycotting works.

Here’s the ad that sparked the latest wave of masculinity so fragile reactions:

The ad took a leap from the classic Gillette motto: The Best A Man Can Get, and suggested that men be the best they can be. But that didn’t stop some Twitter users from insisting what about bad women!



Then there were those who took the Nike sock-cutting approach, chucking away perfectly usable razors they’d already bought to own the libs!

But most of the reaction on Twitter supported the ad’s message of Don’t Be A Trash Human. And bonus, it probably really irked those outraged by the simple concept.



Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter.


Header Image Source: Gillette


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