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Elon Musk Is Not Taking It Well

By Dustin Rowles | Social Media | July 10, 2023 |

By Dustin Rowles | Social Media | July 10, 2023 |


Last week, Mark Zuckerberg launched a new social media platform called Threads. The platform was immediately dubbed the “Twitter killer.” Within just five days, it had amassed 100 million sign-ups, making it the fastest-growing app of all time, even surpassing ChatGPT as the quickest online platform to reach that mark. Suddenly, people are loving Mark Zuckerberg again, cheering the success of Threads, and applauding the billionaire owner of a platform that spread enough political disinformation to influence the 2016 election in favor of Donald Trump—primarily because he made fun of Elon Musk with a “Concerning” laugh emoji reply.

The success of Threads hasn’t gone unnoticed by the owner of Twitter, who spent $44 billion on a platform that is barely worth one-third of that less than a year after its purchase. According to a report by Similarweb, Twitter’s traffic has taken a nosedive, dropping 5 percent in the first two days following the launch of Threads (and 11 percent compared to the same period last year). The CEO of Cloudflare asserts that Twitter’s traffic is “tanking” and offers a graphic to support this claim.

Musk is, meanwhile, scrambling. Without any announcement, he reverted to the old TweetDeck, implying that there were bugs in the new version or that Musk didn’t want to lose any more users when TweetDeck 2.0 started charging them. Musk has also threatened to sue Meta and Zuckerberg for creating a “copycat” app—a lawsuit that would likely lack merit. Furthermore, Musk is suing the law firm that led to his Twitter takeover for $90 million in an attempt to recoup funds from anywhere possible. He’s also likely irked that the Elon Musk jet-tracking account, which Musk had banned from Twitter, has moved to Threads and already gained 65,000 followers.

So, just how frustrated is Elon Musk over the success of Threads? He’s moved from challenging Zuckerberg to a UFC fight to engaging in a literal dick-measuring contest.


Although I’m glad that Mark Zuckerberg isn’t a Nazi, I essentially quit posting to Facebook a few years ago when it was revealed that the company was spreading antisemitic narratives to discredit its critics. I’m not a huge fan of Threads either, especially because you might see something like this while casually scrolling:


It’s all disheartening, and while Zuckerberg may be the lesser of two evils (or three, if you count Jack Dorsey), I’m aware that many people are reluctant to leave Twitter. They’ve spent 10-15 years meticulously building an audience, and they’re not celebrities who can gather 1 million followers on Threads just by announcing their arrival. It’s unfortunate that one person can ruin the efforts of so many thousands of people because he’d rather lose $44 billion than admit he’s wrong.

(As is our custom, header images of Elon Musk are replaced with that of Lee Pace for aesthetic reasons, and with apologies to Lee Pace.)