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Fine, Let's Talk About Lady Doritos

By Jodi Smith | Social Media | February 5, 2018 |

By Jodi Smith | Social Media | February 5, 2018 |


PepsiCo, fresh off of their well-received commercial featuring Peter Dinklage and Busta Rhymes vs. Morgan Freeman and Missy Elliott, announced that they will be making non-crunchy, non-messy chips for women. In smaller packaging. That fits in a purse.

Why? Oh, because ladies are very frightened of the loud noises one makes when eating chips and would like to be able to hide in the attic of their home and snack away without waking up the Babadook. Ladies also don’t enjoy licking chip flavor off of their fingers or dumping the crumbs in the bottom of the bag into their dainty pieholes. No no no. That will not do.

In swoops PepsiCo CEO Indra Nooyi to assure us that our delicate taste buds and sensibilities will not be ignored when they are around, I will tell you that much.

“It’s not a male and female [scenario] as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.”

Package it differently and make it fit in a purse? Look for bags of Doritos the size of a folded panty liner and then get ready to snack, ladies!

No one is having any of this nonsense.

Listen, idiots in advertising. Ladies don’t need their own version of snacks, okay? We don’t need chips to not crunch, Doritos to not stain our hands, or special Dr. Pepper that talks like it found its grandad’s stash of boner pills. We are, and stay with me here, PEOPLE. So just treat us like people, you dumb dumbs.

Jodi Smith is a Senior Reporter, Film & Television at Pajiba. You can email her or follow her on Twitter.