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Netflix's Crackdown on Password Sharing May Come Sooner Than You Think

By Dustin Rowles | TV | March 16, 2022 |

By Dustin Rowles | TV | March 16, 2022 |


netflix-stuf.jpeg

Netflix has raised prices a number of times in recent years, but it apparently needs even more money to keep up with the content demands of the streaming service. The easiest way to raise more money without increasing prices again would be to force those who use accounts in other households to pay for their own accounts.

It’s not in the United States yet, but Netflix will soon roll out tests in Chile, Peru, and Costa Rica that allow account holders to pay extra to allow users outside of their household to use their accounts (the surcharge being tested in Costa Rica is an additional $3 per user). In addition, to help curb freeloaders, Netflix will require verification codes to log in outside of one’s household. That won’t necessarily stop Netflix freeloading, but it might make it too annoying and inconvenient for password borrowers to continue, especially if they have to bug the account holder every time they log in.

Along with this change in the test markets, Netflix will also test the ability to move Netflix profiles from one account to another, so that freeloaders who subscribe to their own accounts can bring their user history along with them. This seems like a convenience for the user, but it’s really just another way for Netflix to maintain user data so that the streamer can better cater to user interest and maintain those new subscriptions.

At this point, these are just tests that may not become a permanent part of Netflix’s service in the United States, but cracking down on password sharing does feel all but inevitable.

Source: Variety




Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.



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