It's a Very Good Time to Subscribe to Apple TV

People say Apple TV+ is the new HBO, and honestly, that comparison is starting to feel less like hype and more like simple observation. Vince Gilligan’s phenomenal Pluribus wrapped last month. The third season of Shrinking is airing now. The next season of Ted Lasso arrives this summer. Season five of For All Mankind drops on March 27. The second season of Monarch: Legend of the Monsters hits on February 27. The second season of Jon Hamm’s Your Friends and Neighbors returns on April 3, now with James Marsden in the mix (watch the teaser). And that’s before we even get to the half-dozen other new series Apple has waiting in the wings.

To wit: My most anticipated new series of the year (aside from Lanterns) is Margo’s Got Money Troubles, an adaptation of an impeccable novel with an equally impeccable cast, and a show I’ve been writing about for months. It premieres on April 5, and if the teaser is any indication, it looks sharp, funny, and uncomfortably on-point.

Want more? How about Widow’s Bay, a horror comedy starring Matthew Rhys as the mayor of a cursed New England island town that desperately depends on tourism while being plagued by very real supernatural problems. Civic leadership is hard enough without ghosts. It arrives on April 29, part of Apple’s apparent race to squeeze as many prestige shows as possible in before the Emmy qualifying deadline.

Then there’s Imperfect Women, a psychological thriller based on Araminta Hall’s novel about a decades-long friendship between three women that fractures after a murder. Those three women are played by Elisabeth Moss, Kerry Washington, and Kate Mara. It premieres on March 18.

Lucky premieres after the Emmy qualifying deadline, but it looks like an ideal summer watch. It stars Anya Taylor-Joy and freakin’ Timothy Olyphant and follows a reformed criminal forced back into the game for one last job in the hope of buying her freedom for good. On paper, it sounds familiar. On screen, it looks slick as hell.

And if you’re willing to peek a little further into the summer and fall, Apple also has a Mary Steenburgen and Jake Johnson tennis movie, a Cape Fear series starring Amy Adams and Javier Bardem, a buddy comedy pairing Ryan Reynolds with Kenneth Branagh, and Outcome, which is co-written and directed by Jonah Hill and stars Keanu Reeves, Cameron Diaz, and Hill himself.