In a little less than a month, Showtime will premiere the 7th season of what was once a nifty suburban satire. The 7th season ad promo looks like this:
The bondage is a new twist on the ad campaign, but the blemish-free flesh is not. In fact, she looks a little more natural in chains than she has in previous campaigns, which have gone to lengths to make her more like a Betty Boop cartoon than an actual human being.
But it works. I’ve given up on the show more times than Lindsay Lohan has given up blow, but I always return, ever curious to see if Nancy Botwin will redeem herself as a person. She doesn’t. But maybe it’s too much to ask of her to be a good person; it’s a very patriarchal view. We don’t ask that of Walt White. We just ask that he get what needs to be done to support his family, even if it means endangering those very same people in his efforts to knock off a few assholes. The difference is that Walt White uses a science degree, and Nancy Botwin uses her legs. This season she has to use those legs to get herself out of prison after taking the fall for a murder her borderline homicidal son committed. I have a feeling she’ll succeed.
I will almost certainly make a habit of giving up on the show after every episode. But it’s sequences like the sex scene with Zach Morris in season six that will continue to pull me back in. Plus, I feel like I need to help support the airbrush artist responsible for all the “Weeds” promos. He or she does great work, although it hardly seems that necessary when this is your starting point.