Old School. Biblically Independent.
By Jen Maravegias | Miscellaneous | May 15, 2026
As previously discussed, I spend too much time online, where many strange and unusual things reveal themselves to me. While I was scrolling through a social media feed the other day, I was served a post about Evie Magazine.
I love magazines. Well, I loved magazines when there were more magazines to love. I had Highlights, Sassy, and Jane. Teen Beat, Tiger Beat, TIME, Life, National Geographic ( I still get that one), and all sorts of other periodicals when I was young. So, you know, I'll investigate a new magazine. But I was unpleasantly surprised by Evie.
Evie is a reference to Eve. She who picked and ate the Biblical apple, responsible for humanity's first "sin" for which all women should suffer forever and ever, blah blah blah, amen.
Founded in 2019 by Gabriel Hugoboom and his wife, Brittany Martinez, Evie publishes one print issue a year and is marketed as the "Conservative Cosmo." Ironic because their logo looks so much like the Elle logo; Hachette Filipacchi Presse sued them last year for trademark infringement.
The Hugobooms are, of course, wealthy weirdos. They voted for Trump, they're deep into the MAHA movement. And, they wanted to create a one-stop shop for conservative women. So they launched their magazine, and then they got Peter Thiel to back their "femtech" app for period tracking. In 2024, they also designed and sold a "raw milkmaid" dress.
It's an excellent example of how performative the "tradwife" movement is. Milkmaids (raw or otherwise) only ever dressed like this in Hollywood fantasy sequences. It is designed for the male gaze, I assume, to entice your husband into filling your quiver with babies.
The Southern Poverty Law Center identifies Evie as a "preeminent publication supporting the male supremacist politics of the hard right." Their writing staff is culled from a variety of right-wing sources.
Jennifer Galardi, who wrote the recent article "Womanhood Was Never Meant To Be Cured," has previously been featured in The Federalist, Epoch Times, Washington Examiner, The Hill, and The Blaze. The article opens with this banger:
"These days, it seems you can't turn on a podcast without a woman over 40 moaning about menopause."
And also includes this tidbit:
However, without the maturation process that comes with a life of limitations and service that often accompany marriage and motherhood, young women can remain emotionally infantile well into their adult years. Drugs ensure a woman is numb enough to manage the emotional complications that reveal her heart, as well as interactions and misunderstandings with the opposite sex.
She's also the author of "The Problem With Being A Feminist, From Someone Who Escaped The Lie," in which she paints college-aged pro-Palestinan protestors as "throwing a fit."
Conservative political commentator and former YouTuber, Lauren Chen, is also a contributor with articles titled "Calling It The Chinese Virus Isn't Racist," and "What Feminists Get Wrong About Female Empowerment."
There are several articles, by various authors equating romance/romantasy novels with "smut" and "porn," denigrating the women who enjoy those books as potential porn addicts who will ruin their marriages.
And I wonder how Nara Smith ended up in the search results for "smut" on the magazine's website.
The pearl clutching is suffocating. And, despite luxurious layouts and pastel colors, it's all incredibly regressive. Why, for example, is the model on the cover of their "Sex" issue wearing bridal-coded lingerie? This image quietly reinforces the idea that women should save their virginity and offer it to their husbands on their wedding night.
Evie has been described as "anti-feminist." The magazine has previously published criticisms of no-fault divorce, IVF, the body positivity movement, along with misinformation about COVID and other vaccines. But that's all camouflaged by stories about the "Top Ten Dark Nail Colors for a Moody Winter Mani" and "The Curvy Girl's Spring Shopping Guide." An unsuspecting reader may not realize they're being spoon-fed right-wing propaganda until they're three or four paragraphs into a story.
According to analytics provided by the magazine's founders, Evie's social media content had garnered approximately 100 million views by February of 2025. By April of last year, Evie had 210,000 Instagram followers, and currently, the magazine's follower count on Instagram is at 352,253. It's not very popular on social media. But it is part of a wider trend that goes hand-in-hand-in-hand-in-hand with the Trump Administration's overt misogyny, attacks on women's rights, and the concurrent rise of the Manosphere and TradWife movements.
Social Progressivism is under attack on all fronts. As politicians roll back the hard-won rights of so many racialized people and minority groups, Evie is for the subset of white women who cheer them on and believe it makes them better, stronger women. It's subtly pushing women into a right-wing culture K-hole.
There are other factors at play, too. We're in the middle of another rise in diet culture that can be seen as a backlash to the body positivity movement. Weight loss drugs are the predominant advertisers on many networks and streaming services, and Demi Moore's trip down the Cannes red carpet was highlighted by the thinness of her arms. I had to go look up why she was at Cannes (she was a member of the Palme d'Or jury) because that wasn't even part of the conversation. We were all just meant to look at her arms in awe.
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Olivia Rodrigo sparked online debate this week when she attempted to pay homage to the '90s Riot Grrl/Kinderwhore aesthetic, wearing something resembling a baby doll dress during a concert. I have no strong feelings about Olivia Rodrigo, but I do feel like her team misinterpreted the idea behind the look and ended up on something way more infantilizing that played into men's domination fantasies than what they were doing in the '90s.
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As a woman, it's a lot right now. Magazines like Evie pose themselves as part of the solution by suggesting we spend less time concerning ourselves with what the menfolk are doing and more time thinking about how we can make ourselves more attractive to them. Meanwhile, they strip away our rights state by state, record "sleep content" of us in our own bedrooms, and convince themselves they are more powerful than us in every way.
Reading Evie Magazine is as revelatory as eating The Apple. Every article delineates the truth of how progressive policies and actions help people all across the social spectrum, while the regressive male-centered politics and sociology of those upholding the patriarchy benefit only the (mostly) white, rich minority of society. They like it that way. They'll do everything they can to uphold that status quo, or take us back to a time when everything was centered around white male superiority.
Eve found out the hard way that the truth is power. The truth is a threat. Evie Magazine would rather we forget.
