I’ve never worked in commercials, but friends of mine have. They’ve told me that, especially because of the time and budget constraints, the work can be tough, the schedules brutal, and sometimes (not always, but sometimes) they’d be working for employers who were bitter. Those employers usually were people who felt burned out, people who felt that their work in commercials left them creatively drained.
But don’t tell that to the gang at Droptree Productions.
If you’ve never heard of this Portland, Oregon-based commercial production company, don’t worry, there’s absolutely no reason why you would have (I hadn’t, until today). Although you may have seen some of their work! They’ve worked on ads for all sorts of companies, like:
Oh, and as they’ve been making a name for themselves as a production company, they’ve also apparently been SECRETLY SHOOTING A MUSIC VIDEO ON THE SETS OF THEIR COMMERCIALS OVER THE LAST TWO YEARS, built largely out of B-roll, shots picked up behind the scenes and, from the looks of it, sometimes right in the scenes.
The result is a Beastie Boys-inspired song about, well, making commercials, that manages to make their work process look like WAY more fun than any of my friends have ever had.
It’s also a nice reminder that the opportunity for creation and fun are all around you, if you know where to look.
Or, at least, if you know when the client isn’t looking.