Universal Pictures Takes On Tessa Thompson's #4PercentChallenge
Be the change you want to see in the world. During the Sundance Film Festival, actress and Time’s Up activist Tessa Thompson threw down the 4 Percent Challenge. Citing the shockingly low numbers of female directors who’ve helmed big studio projects, she urged her community to use their power to help get more female-helmed movies made by committing to making a movie with a female director over the next 18 months. A slew of celebs made the pledge, which could help female helmers secure funding. Now, Universal Filmed Entertainment Group is the studio to sign on.
🚨 BIG NEWS 🚨— TIME'S UP (@TIMESUPNOW) January 29, 2019
Universal Filmed Entertainment Group just became the first major studio to sign on to the #4PercentChallenge!! This includes Universal Pictures, Focus Features & Dreamworks Animation. Thanks for leading the way. @Inclusionists #TIMESUPX2 https://t.co/k4ZkilmgRS
Their pledge means Universal Pictures, Focus Features, and DreamWorks Animation have all committed to announcing women-directed projects in the coming year and a half. That shouldn’t be too difficult, as Universal Pictures released nine films helmed by women last year, including Kay Cannon’s hit comedy Blockers. And already slated for release in 2019 they have Little, which is directed by Tina Gordon Chism and is produced by and stars Marsai Martin, and Queen & Slim, a drama helmed by Melina Matsoukas and written by Lena Waithe.
Here’s hoping the 4 Percent Challenge will get more studios, actors, and producers looking beyond the boys’ club. And if you want to contribute to the cause, there are two simple ways. One: reach out to performers and producers on social media and invite them to take the challenge. Two: dedicate yourself to supporting female-directed films in theaters!
Source: Women and Hollywood
Header Image Source: Universal Pictures
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