Old School. Biblically Independent.
By Kayleigh Donaldson | Film | July 14, 2026
A new Avengers film is on the horizon. With the Marvel Cinematic Universe in a weaker state than its ever been before, Disney is betting big that Avengers: Doomsday will light a fire under audiences’ rear ends. After all, they’ve got Robert Downey Jr. back for a new role, and all your faves are returning. Remember when they retired or killed off a ton of the first-gen Avengers and treated it like a state funeral? Well, Backsies! The visionary filmmakers the Russo Brothers need butts in seats. So, for those of you who can’t wait for Christmas, you’ll be able to buy your tickets five months in advance!
Disney is planning to put premium-format tickets on sale for Avengers: Doomsday next week. Those will be the fancy and pricey ones. The company will open sales for Infinity Vision, which is their version of IMAX. Doomsday is opening opposite Dune Part III, which Warner Bros. has already locked down three weeks of IMAX exclusivity on. No word on how much these tickets will set you back but my guess is more than you’re probably eager to pay.
This isn’t a new strategy. Universal put IMAX tickets for Christopher Nolan’s The Odyssey on sale a full year in advance. It remains to be seen how effective that is commercially, but it was great for building buzz. Being able to report that screenings of a movie sold out a year before anyone could see it is excellent marketing.
I don’t think Disney has to worry about Doomsday being a hit. The MCU’s been wobbly recently but they’re releasing movies with somewhat newer and less familiar faces. Bringing back RDJ, Chris Evans, some of the original X-Men, and about 789 other people is going to help them massively. But I do think that Dune Part III, in many ways, has an advantage. It’s a series where slow-burn releases have been a great boon, and while this isn’t the official final film in the saga, there is a sense of closure given that it’s the end of the books’ first major arc. Also, while it isn’t a cheap movie, it is less expensive than Doomsday, a movie where $80 million of the budget is for RDJ alone.
Will you buy tickets for Avengers: Doomsday next week? Or does Arrakis have your love this Christmas?
