We Need to Talk About Appropriate Levels of Investment In Celebrity Gossip
Since I started writing for this site, and especially since I started doing the daily Pajiba Love link roundup, I’ve found myself immersed in the world of celebrity gossip to a degree I never experienced before. And what’s really surprised me over these some number of years is just how much I love it. Now, I’m incredibly lucky because I have the freedom to cover and ignore however much or little of celebrity culture I want, and I get to pick and choose what celebrities or subjects I want to write about. And, I have to admit, that makes it a whole lot easier to hold a VERY firm belief that THERE IS ABSOLUTELY NOTHING WRONG WITH BEING INVESTED IN CELEBRITY GOSSIP.
We all have celebrities whose happiness we feel invested in, to an extent that doesn’t make sense for people we’ve never met.
You have celebrities you like. You know you’re not friends, but there’s a level of interest there that sometimes feels personal. AND THAT’S OKAY.
So what’s not okay? How do you know you’ve crossed over from unreasonable excitement over a stranger’s new relationship or casting news, into one step away from keeping your imagined BFF in your basement?
Well, here’s a start: when you take out actual, literal insurance on their romantic choices. That might be a step over the line of harmless guilty pleasure fun, into WAY TOO PERSONAL territory.
File this in the same category as betting on the new Bond, as an entire industry I had no idea existed, but is apparently this is a major thing. The Chinese “e-commerce giant” Taobao is selling insurance on Taylor Swift’s love life (although they’ve done the same with others in the past, like Katy Perry and Orlando Bloom), which doesn’t actually seem so much like insurance as it does just a straight-up bet against the lasting totally true and fated lobster love of Hiddleswift. With this “insurance,” if Swift and Tom Hiddleston break up within a year, the company pays out double your investment. I don’t know what investors get if Hiddleswift DOES stay together, but I definitely need to stop trying to figure it out before my brain pops.
What do you think? Is playing celebrities like a casino game a totally fun past time or way too close to stalkerdom?