Accused self-made billionaire Kylie Jenner has made her name through lipstick, facial injections, appropriation of black womanhood, and being part of the most divisive pop culture dynasty of the past decade. She’s very rich and, for better or worse, highly influential in terms of the growing online beauty sphere. Now, she’s decided to get into the skincare business, because if there is anything the internet will tell you, it’s that skincare is important suddenly very cool. How many steps am I supposed to have in my regime again? What the hell are retinols? What do you mean it’s too late for me to start using eye cream at 28? But for those of us who don’t have skin that looks like a shedding snake, Kylie is here for you, and now she is introducing her walnut scrub to the world.
walnut face scrub. my secret to a fresh face. xo, Kylie pic.twitter.com/zRPwqKv0HA— Kylie Skin (@kylieskin) May 14, 2019
🍊 Blend of fruit extracts and fine walnut powder- to help gently exfoliate ⠀— Kylie Skin (@kylieskin) May 14, 2019
✨ Ginseng Extract- helps energize the skin ⠀⠀
☑️ Fragrance Free
OK, so here’s the thing. I’m no dermatologist, but I know that walnut powder as an everyday exfoliator is a very bad idea. The merits of exfoliating creams or washes that use ground down nuts and similar products have been heavily debated over the past few years. St. Ives, the makers of maybe the most famous exfoliating facial scrub of the past decade or so, were sued in 2017 over claims that it was ‘unfit to be sold or used’ for its primary purpose. One dermatologist claimed that crushed peach stones or walnut shells was like using ‘sandpaper on your face’. As someone with psoriasis and acne on my face, I can attest to the sheer f*cking agony of using harsh face scrubs, and it’s especially sh*tty because products like that are the ones shoved onto you by salespeople and an entire industry that positions having bad skin as a sign of one’s overall cleanliness and social status.
Twitter responded accordingly.
do NOT pay this billionaire your hard earned money so you can tear up your precious faces with tiny bits of walnut. DO NOT— beth mccoll (@imteddybless) May 14, 2019
A WALNUT FACE SCRUB?! Why is Kylie trying to destroy our skin omfg pic.twitter.com/5QRjVBH5YG— Katie ☀️ (@WizzKhaleesi) May 12, 2019
Kylie’s my girl but I think she lowkey rushed to get this skin care line out before Rihanna dropped her Fenty Skin line🙃 We all know Rih trademarked it a couple months ago pic.twitter.com/bF2LhMCPh4— indy from the block (@IndyaJazmine) May 10, 2019
Licensed Esthetician here, You should not be exfoliating everyday!!!!! 1x a week MAX!! And Walnut will cause micro tears in your skin, using it everyday will result in couperose skin (broken capillaries) pic.twitter.com/tV8iiitG3X— Bri💋🍯 (@TheBeautyByBri1) May 14, 2019
Kylie Jenner: my new skin care line has a walnut scrub— proof that gill ⎊ has a heart (@lilg540) May 14, 2019
Skin care nerds: pic.twitter.com/IyrKzfIIMX
kylie jenner walking out of her $3000 weekly laser facial after telling her followers her skins nice because of a walnut scrub pic.twitter.com/cV4Qdkj57m— a (@98Ieesh) May 14, 2019
There is some sort of sweet irony in Kylie, whose entire beauty persona is built from stealing it from black women, getting into the skincare game by stealing St. Ives’s entire brand. Of course, as one of the above tweets pointed out, Rihanna has already trademarked Fenty Skin, so if she was planning on getting ahead of the competition, this could sorely backfire. Or not, because she’s rich and has young impressionable fans who unquestioningly love her and what’s a little facial trauma between friends?
Please share all your skincare advice in the comments. All face and sheet mask recommendations for super sensitive skin appreciated.
Header Image Source: Getty Images.