Rapper/record producer/fashion designer Kanye West has dipped his toe into a daring new concept with a sneaker that’s got Twitter squawking. At Fast Company Innovation Festival last week, the multi-hyphenate and his head designer Steven Smith hyped the Yeezy Foam Runners, which are intended to reduce the wearer’s carbon footprint.
Yahoo reports West’s new shoe is eco-friendly because it’s made in part from pond-sourced algae. Sole Collector notes this production method not only allows Yeezy to avoid using fossil fuels typically employed in sneaker making but also gives the company cause to clean waterways, which improve the water for wildlife and potability.
West also revealed his company is in search of environmentally-minded dyes to give this sustainable sneaker some color. For now, the Yeezy Foam Runners will only come in white and khaki. They will be available for sale in early 2020 and will retail for $75.
However, these details have gotten lost on social media. There, the Yeezy Foam Runners’ unusual look has dominated the conversation, because it’s a lot of look.
Here’s what Twitter users had to say on West’s latest fashion risk.
Kanye's new shoe design looks like a croc mixed with a Jesus sandal. pic.twitter.com/7IBSRj38R6— Spencer MOOD? 🇨🇦 (@Spencer_MOOD) November 12, 2019
Why does Kanye’s new shoe look like a cycling helmet? pic.twitter.com/W1X4B3ti9Q— Cher.z (@pachzaddy) November 13, 2019
Why does Kanye’s shoe look like someone stepped in evil sentient gum. pic.twitter.com/fLhBQ3Lhyy— Ä̛̙̝̦́͐̂̄̕̕͢͜͞͝ͅLB (@luhbreton) November 12, 2019
I'm getting older and out of touch so i'm just gonna come out and ask: does this new Kanye clothing/shoe line look the way it does because it's now cool to wear something that looks like a 6 year old designed it? Is that "in" now? Or is he just scamming people? Is he trolling?? pic.twitter.com/B0eZxzKYT1— Oops! All Phil! 🏳️🌈 (@ThatDangPhil) November 12, 2019
Kanye's new shoe looks like a cross between a Croc, Peter Pan's moccasin and a plastic laundry basket. pic.twitter.com/R4f8flJpC8— morgyface (@morgyface) November 11, 2019
Kanye: “make them look like a melted bike helmet from the bottom of the sea. No, more like the skeleton of a squid’s beak… you know, like a styrofoam pasta strainer found growing on the side of a mossy log”. Kanye’s shoe designer: “ok” pic.twitter.com/5SotJrgOBg— Pete Heat (@peteheat) November 12, 2019
This looks like a shoe Kanye would hype up https://t.co/KY4vlprfkx— Jeremy O’Brien (@jerobmu) November 13, 2019
I see Kanye was inspired by Zaha Hadid's 'fluid architecture' style.— Marvin EL Smull (@smull_EL) November 13, 2019
I hope y'all get the idea. Yacht & Shoe serve an almost similar function. pic.twitter.com/7c6sI5PXSI
Kanye is just now flat taking the piss with his new croc looking shoe things. No doubt he sits behind closed doors cackling away to his mates like ‘looks at these fuckin idiots bout to walk around with these ridiculous things on their feet’— Dane Swan (@swandane) November 8, 2019
this looks like something a small-town sheriff finds in the woods immediately before someone explodes in a shower of alien larvae pic.twitter.com/WnEerpowwM— honkbal hero (@nedwards) November 13, 2019
Kanye changed the shoe game. Debate me.— D.J Nicholes Jr (@DNicholes22) November 13, 2019
Jokes aside, if Yeezy pulls this off, sneaker companies might have a more eco-friendly model to follow.
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