This last week, Burger King began running an ad in which a guy ran up to people on the street, told them about Burger King products, and yelled at them. The whole thing basically ripped off Billy Eichner’s man-on-the-street schtick, and last night, when Eichner found out, he went ballistic on Twitter.
Hey @BurgerKing-thanks for stealing my act for ur new commercial!! Except its not as funny & everyone knows u stole it. GET YOUR OWN IDEAS.— billy eichner (@billyeichner) October 13, 2014
Oh and @BurgerKing once you're done stealing my comedy please stop making people morbidly obese!!! Thanks so much!!!— billy eichner (@billyeichner) October 13, 2014
And one more thing - I INVENTED HAMBURGERS!!!— billy eichner (@billyeichner) October 13, 2014
So far 14 people have died in the Billy on the Street vs Burger King War of 2014! This must end soon!!!— billy eichner (@billyeichner) October 13, 2014
One thing Burger King is learning at least is that you do NOT fuck with Billy on the Street fans. OUR VOICES WILL BE HEARD!!!— billy eichner (@billyeichner) October 13, 2014
After that, tons of Billy Eichner fans on Twitter came to bat for him, ripping Burger King in new and hilarious ways.
Then, the celebrities starting weighing on on behalf of Eichner.
And this is why you can’t get away with sh*t like this in the digital age. Complaints will go viral. Dollars to donuts, Burger King pulls those ads by day’s end.
Here’s the ad in question, by the way.